Rajan partners with Sister on The Amol Rajan Connection

Amol Rajan and Sister Group are partnering on Rajan’s new venture The Amol Rajan Connection

The partnership sees Sister Group supporting The Amol Rajan Connection with a team drawing on specialists across production, cross-platform distribution, audience data insight and community building – assembled and overseen by creator economy and platform executives Rich Waterworth (TikTok, YouTube) and Bryony Hopkins (LadBible, Flight Story) as consultants to the project and leading on strategy and production respectively. It will be recorded at the state-of-the-art studios at the iconic Koko venue in Camden, London, a Sister Group partner company.

Lucinda Hicks, CEO, Sister Group said: “Sister Group exists to back true creative entrepreneurs across all platforms. Amol shares our belief in the opportunities and potency of directly connecting with audiences, his plans are characteristically future-facing, smart and bold and we are excited to support him in realising these.”

Sister Group Co-Founders Elisabeth Murdoch and Jane Featherstone said: ‘Amol’s curiousity, intellect and drive are infectious, he is a generational talent with a natural instinct for where the industry is going and what audiences truly want. We are followers already and thrilled to play a part in bringing the Amol Rajan Connection to the world.”

Speaking at the Edinburgh TV Festival, Rajan said : “I’m incredibly proud to be working with many of the best in the business. And I want to give them a very brief shout-out. And I’m thrilled to announce I am signing a Production and Distribution deal with Sister Group, which is thriving under the inspirational leadership of Lucinda Hicks, Jane Featherstone and Liz Murdoch. I could not be more grateful to Sister’s Rich Waterworth and Bryony Hopkins, for their magnificent work in getting this machine running.

Sister Group partner companies across the UK and US include Sister Pictures, Dorothy Street Pictures, Yes Yes Media, Locksmith Animation, South of the River, Unanimous Media and After Party Studios.