Hire outfit Procam Group has secured a £6.5 million funding package from its new banking partner, HSBC UK, to accelerate its growth strategy.
The Group has used part of the funding to invest in new cameras and lenses and will also use it to help roll-out its new Customer Relationship Management (CRM) software.
Procam has formalised strategic partnerships with film and TV hire facilities in Australia and Canada, following investment from HSBC UK. Over the next few years, Procam aims to broaden its global footprint and accelerate growth through forming new alliances and developing relationships with existing customers.
Nicholas Marsden, Chief Financial Officer of Procam, said: “Everything we do is focused on delivering exceptional service 24/7. From providing unrivalled TV production equipment to sound technical expertise, we are able to perform and excel across a variety of genres in the industry. Our hope is to scale up the Group of businesses by offering our customers value for money and thanks to our HSBC UK Relationship Director, Rob Hughes, we’re already seeing the results.”
Martin Dakin, HSBC UK’s Corporate Banking Deputy Area Director for South London, said: “Procam is the number one provider of TV production equipment in the UK. Our funding has enabled the business to purchase new equipment which not only showcases Procam’s commitment to delivering excellent service to its customers, but also solidifies the Group’s position as an innovator in the industry. We’re pleased to become Procam’s new banking partner and look forward to working with the team closely.”
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