Pinewood has opened a representative office in Beijing headed up by Amanda Halliday, who becomes Senior Vice President, Pinewood China.
Pinewood says the move comes in response to a growing demand in the Chinese film industry for “Pinewood’s services in the fields of studio design and build, production services including post production, content development, marine services, education and training.”
Pinewood already provides consultancy services to Chinese film companies and advises the Wanda Group on the design and construction of the Qingdao Oriental Movie Metropolis, a film facility and studio complex comprising 45 stages and scheduled to open in 2017.
Most recently, Pinewood’s post production sound team provided post-production services to Chinese clients including Tencent Games and Disneynature/Shanghai Media Group.
Commenting on Pinewood’s expansion into China, Andrew M. Smith, President, Pinewood China said, “Pinewood has been working in China for a number of years and we have forged some strong relationships with film companies, content producers and games developers. A permanent presence in China is a key strategic element of Pinewood’s overall international strategy.”
Culture secretary Karen Bradley said, “The British film industry is one of our greatest success stories, and we are world renowned for our talents, skills and creativity when it comes to making movies. Pinewood is one of our most iconic brands and, building on the recent state visit to the UK by Chinese president, Xi Jinping, I’m delighted to see Pinewood further expanding its presence in the international market as part of its strategic global growth plan."