Parable, the production company backed by Channel 4’s Indie Growth Fund and The Economist, has announced promotions in its leadership team along with two major new projects for Google.

The company, led by David Wise, launched in 2017 and has produced live studio shows, branded livestream channels, hybrid events and narrative-led films for brand clients including Merlin Entertainments, SAP, Red Bull and Holland & Barrett. Broadcast credits include last year’s, Crashed: $800m Festival Fail for BBC THREE and Emergency on Sunny Beach for E4, as well as the short-form format, Would You Rather? for 4Studio and Madame Tussauds: The Full Wax for ITV.

Peter Badcock becomes Chief Operating Officer, having joined the company in September 2019 as Head of Production & Operations. Renuka Chapman has been promoted to Director of Brand Content, having first joined the company in October 2022 as an executive producer. David Wise, who co-founded the company, is Parable’s Chief Executive Officer, while filmmaker Jonathan Rudd is creative director. Stephen Lambert is Parable’s Chair.

After partnering with Google Ads throughout 2023, the company is now collaborating on a new project for Google Ads EMEA. Think Measurement Bootcamp is a two-part digital series fronted by Radzi Chinyanganya helping digital marketers to set themselves up for success in the evolving world of privacy regulations. The series is being released in the run up to a live event which takes place in March in Dublin. Parable will enhance the event by producing a livestreamed show hosted by Radzi, as well as bonus on-demand content.

Parable is also joining forces with Google Ads on Think Global, an event and three-part digital series produced by Harriet Shawcross and made in partnership with Economist Impact – exploring how global businesses can unlock opportunities in an increasingly uncertain world. These new commissions come off the back of Parable producing digital content, events and product launches for Google Ads EMEA throughout 2023.

Aisling Hugh, Product Marketing Manager at Google Ads, EMEA, said “Parable have become essential to our digital customer experience in the last year. We have gone from strength to strength on live shows and on-demand content in partnership with them. Grounded in true broadcast expertise, great creative application, precise project management – the standard of content being produced, and the overall up-levelling of the program, is outstanding. I feel privileged to work with my team at Parable and proud of the work we have done together”.

David Wise, Parable’s CEO said, “Utilising the expertise, storytelling craft and production talent we bring from TV to help brands deliver their most important messages is meeting a real need to increase engagement and is getting tangible results. TV people bring such a brilliant range of skills and a commitment to quality which have real value in the world of brand communications. We’re so excited to be working with the Google Ads teams again in 2024. Supporting them with their dynamic events and innovative digital content has been a creative adventure and one which continues to evolve as well as being collaborative and fun”.

Jon Creamer

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