AI governance business for film and TV, AIMICI (AI for Media Industries & Creative Individuals) has teamed with Pact to bring ScreenSkills-accredited AI training standard to production teams.
Production companies can now get whole teams certified, educators can support cohorts with an additional qualification for industry, and broadcasters, distributors and financiers can use this as a standardised training requirement on productions.
The aim is a shared standard for competency when working with AI. Following the launch of the AIMICI Learn Hub in May this year (the first AI courses accredited by ScreenSkills and aligned with UK national AI skills standards), the focus now shifts from individual learners to the industry as a whole adopting a common benchmark.
Production companies can buy passes in bulk and manage their cohort from a single admin dashboard. Each team member can earn their own certificate, through self-paced online courses.
The standard is designed to serve the whole ecosystem rather than any single group.
As part of the launch, Pact is AIMICI’s launch partner for adoption among production companies, with Pact members able to access a discount on bulk pass purchases.
Kathryn Webb, Managing Director at AIMICI comments: “In our experience the barrier in teams has rarely been willingness to learn; it is about being able to quickly and easily support different levels of knowledge of understanding around AI across a team. This training is the equaliser, bringing everyone up to the same level, enabling informed discussions and coordinated actions when it comes to AI. The same approach holds right across the industry, from the production teams doing the work to the broadcasters and distributors that back it. This is about building a common language and credible approach to handling risks.”
“Our members are navigating significant change, and AI is one of the biggest questions facing the independent sector,” said Nigel Warner, CEO of Pact. “Giving production companies an accredited, practical way to bring their whole teams up to a common standard responsibly is an important step for indies right now. We’re pleased to be AIMICI’s launch partner and to make this accessible to our members.”
The training was developed and vetted by professionals from across the screen industries, and created with support from Bournemouth University and UCL, drawing on leading academic research including the AHRC-funded report Shared-Posthuman Imagination: Human-AI Collaboration in Media Creation. The project has been supported by Innovate UK’s BridgeAI programme, which promotes AI adoption across high-growth UK sectors.
The training builds skills, practical frameworks and best practices for working with AI, distilling current guidance from commissioners, broadcasters and unions and aligning with national frameworks such as those from The Alan Turing Institute and Skills England.
The training is available now on the AIMICI Platform.
Staff Reporter
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