OpenDrives, global provider of software-defined media workflow solutions and data management capabilities, will unveil its new Atlas platform and business model at the upcoming 2024 NAB Show in Las Vegas.

Atlas represents the next generation of data storage, providing  efficiency, performance and scalability on a software-defined storage platform that leverages an ecosystem of third-party hardware, enabling users to configure according to creative workflow and work collaboratively.

OpenDrives’ CEO Izhar Sharon highlights the transformative aspect of their new business model, which shifts from traditional storage system sizing to a workflow-centric perspective: “We are moving away from a one-size-fits-all mindset that blankets the market and are ushering in a new era of workflow-configured storage solutions that truly puts the needs of creative professionals and their workflows at the forefront. In the process, we’re opening up access to businesses of all sizes, budgets and needs to our award-winning, enterprise-scale data storage platform designed to power through resource-intensive workflows.”

The Atlas software-defined storage platform launch marks a significant progression for content creators, broadcasters, sports organizations and technologists. It enables efficient, agile and high-performance data management configured to unique creative workflows rather than traditional predetermined hardware/software packages.

Sharon adds, “The new Atlas offers customers an industry-first elastic storage model. As business requirements evolve, OpenDrives lets Atlas customers adjust their capabilities based on their creative workflow requirements. It is a painless, straightforward process for upgrading or downgrading, designed to be as simple as obtaining a new license key. It’s a new, more sustainable approach that will shift how the industry invests in infrastructure.”

The new platform underscores the freedom that customers need to build and alter their on-premise, cloud or hybrid storage solutions based on actual workflow demands. It marks a significant shift from conventional storage investment strategies that do not take into account the ebbs and flows that are associated with project-based work.


Pippa Considine

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