Deluxe has launched its new content creation and distribution platform, Deluxe One, at NAB.

Deluxe is describing it as a platform that unifies all stages of the content ecosystem from creation to viewer experience in one cloud-based interface. It’s an open platform that can integrate with any vendor or customer system.

“More and more, customers are working to shorten the time between camera lens and screen,” said John Wallace, chief executive officer for Deluxe. “As the only industry provider that can deliver the full range of services from content creation through distribution, Deluxe is uniquely positioned to bridge this divide and power this new age of storytelling. Deluxe One offers a seamless way for companies of all sizes to access our services — from pre-production to playout — and reaffirms our commitment to persistent innovation.”

Deluxe One unifies a network of micro-services, both Deluxe’s own and others, through a single interface. Deluxe says it’s designed to reduce hand-offs between vendors and speed up turnaround times through automation.

“Deluxe One completely reimagines how content gets made and delivered,” said Andy Shenkler, chief product officer for Deluxe. “The modular architecture enables integration with vendor and customer APIs, unifying what was once a very fragmented ecosystem of services and offering it to customers through a single interface that gives them control and visibility throughout the entire media lifecycle.”

Staff Reporter

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