Production company Moxie Pictures has appointed cultural/artistic director Rob Hughes as Head of Culture.
For the last eight years Hughes has worked in advertising, music video, theatre and short film. He previously held roles at Creature of London, where he established and led the agency’s culture department, and at Mother, where he was a creative consultant, and his credits included I Want Muscle (Design of the Year Nominee, The Design Museum & Best Fashion Film of the Year ASVOFF), The Hairy Ape(Southwark Playhouse), the Olivier-nominated Alice’s Adventure Underground and most recently, a theatrical dining experience put together with Bompas & Parr based on Roald Dahl’s The Twits.
He also works as an independent curator of cultural cinema. He used to co-curate the Short & Sweet Film Festival, and three years ago he founded and serves as the artistic director of Conclave, a weekly short film festival featuring the very best in short-form moving image practice from around the world.
Dawn Laren, Managing Director, Moxie, said: “Rob has always been somewhat of a visionary within the business, and his peers industry-wide look to him as a taste-maker and for strategic advice, so we decided to bring Rob on board as a secret weapon. We have charged him with changing our forward-facing perception and exposing us to new sectors within the industry. Advertising and music videos are not the only things we do, as we are also prolific in the world of film and TV, with several big Netflix projects launching in the next year. We don’t see ourselves primarily as a service company for agencies, but as a film company that can turn its hand to anything, as long as it moves.
Rob Hughes said: “In these changing times, all the new exciting stuff that many production companies and creative agencies are experimenting with are already mature at Moxie. On top of that, they have an impressively solid foundation to start playing with. Not only do they represent some of the most high-profile and talented figures in cinema, and have a deserved reputation for their dedication to craft, they are also prolific and formidable in the worlds of the feature film and TV. Theirs is a true hybrid business model, melding the very best of sell-stuff and sell-time.”
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