FoSho Studios is to develop “Scotland’s first accessible Virtual Production Studio” in Glasgow’s city centre.

Supported by the UK Research and Innovation award, the studio aims to provide access to virtual production technology “at a fraction of the cost.”

FoSho Studios’ MVPS (‘Mini Virtual Production Studio’) is scheduled for launch early 2024 and is funded by the Innovate UK Creative Catalyst Programme.

Fynn Elkington, Managing Director, FoSho Studios, said: “Glasgow is one of the most creative and connected cities in the world, and when artists, marketers and filmmakers want to create using cutting edge technology like virtual environments – they should be able to do it without breaking the bank. FoSho has always been committed to making content creation easier and more accessible and this is a huge step in us being able to make high-end content more affordable and sustainable.”

FoSho Studios’ solution will deliver a scaled down version of a full Virtual Production Studio, “leveraging the advancement in technology to create a more affordable option that is just as immersive.”

Martin MacLeod, Creative Director, FoSho Studios, said: “The amazing thing about a Virtual Production Studio is that it essentially lets you film in any location, from one location. Imagine the creative possibilities for consumer products, marketing agencies and big brands. Want to film your drinks brand on a Tahitian beach? No problem. Want to create a crowd scene but don’t have the money to pay for hundreds of extras? Easy. Want to create a never-before-seen planet for you to walk about on? We can do that. Coupled with our adaptation to AI content manipulation, there are possibilities for brands and creators of all shapes and sizes – and it will all be possible right here in the heart of Glasgow.”