LucidLink, an SaaS solution connecting creative teams around the world, has hired Rupert Watson as the company’s director of EMEA Alliances and Channels.

Watson will be responsible for overseeing the growth and expansion of European operations, as well as plans for the accelerated adoption of LucidLink within the Media & Entertainment industry.

Based in the UK, Watson brings over 30 years of industry experience to LucidLink, which is headquartered in Silicon Valley. He joined Avid in 1993 to be part of the transformational change from analog to digital content creation. In 1997, he co-founded media and entertainment reseller root6. The company would later be acquired by Jigsaw24 in 2017, with Rupert staying on to consolidate and oversee the growth of its media and entertainment division.

“Rupert uniquely understands the challenges and changes confronting global content production. He clearly demonstrated this through his work with us as a reseller, solving real customer problems related to collaborating on media creation AVin real-time over the past two years,” said Peter Thompson, co-founder and CEO of LucidLink.

Rupert Watson added: “There is a tectonic shift occurring in media. Where and how content is being acquired, created, stored, and finished by local and remote teams has been revolutionized by cloud services. Traditional on-premise storage and file distribution doesn’t offer the speed and flexibility required by modern content creators. LucidLink is leading the new production paradigm by taking complexity out of using the public cloud and streamlining workflow for modern content creatives.”


Pippa Considine

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