ITV Studios has signed a new subscription deal with Avid to standardize its media storage and ways of working across its international studios in Europe and Australia.

The new agreement will provide ITV Studios’ international labels with subscriptions to the latest Avid NEXIS F-Series storage engines, and Media Composer video editing with Avid NEXIS | EDGE™, allowing editors and production teams to work and collaborate and streamline workflows throughout their post-production facilities.

Rob O’Brien, Head of International Technology, ITV Studios, explains, “Avid’s leading-edge technology aligns perfectly with the preferences of our editors. This partnership underscores our commitment to providing the best tools for our teams globally, ensuring ITV Studios remains at the pinnacle of content creation.”

Avid’s Chief Revenue Officer Tom Cordiner adds, “We’re delighted the international production arm of ITV Studios is growing its partnership with Avid. This new Avid end-to-end deployment standardizes their set-up, gives a consistent way of working, and resolves the legacy issues that can come from using different storage platforms. In addition, Avid’s floating licence server gives ITV’s studios across Europe and Australia access to editing licences from a common source. This in turn will enable better cost control across all their studios.”

This agreement with the international arm of ITV Studios builds on a similar deal signed by Avid with ITV Studios’ UK business earlier in the summer.

Jon Creamer

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