ITV’s Adrian Bleasdale is to be the new ceo of the combined Sharp Project and Space Project in Manchester.

Manchester Creative Digital Assets (MCDA), the new company that combines The Space Project and The Sharp Project, has appointed Bleasdale to the newly created post. He joins from ITV Studios where he was Special Projects Director.

MCDA’s current assets include The Space Project – Sharp Project and One Central Park.  Combined the sites have in over of 610,000 sq ft of space dedicated to creative, digital and production businesses.  Bleasdale will lead MCDA through the next phase of growth, by “developing and physically expanding the assets” funded by Manchester City Council.

At ITV, Bleasdale oversaw the relocation of Coronation Street to MediaCityUK and the move of the Emmerdale studios after beginning his career in television production where he headed up ITV’s equipment hire business ProVision and post production in Leeds.  

Susan Woodward, Founder of both The Space Project and The Sharp Project and incoming Chair of MCDA, “Adrian has a track record of business transformation and growth, which is hard to match, this along with his experience and success in large scale project delivery sets him up well for leading Manchester Creative Digital Assets and brilliantly placed to grow the creative and digital sectors in Manchester, along with helping the City of Manchester identify and make further strategic investments in the sector.”

Adrian Bleasdale said, “I’m thrilled to be leading the team at Manchester Creative Digital Assets. There is a very clear vision to further development, support the growth of the creative and digital sectors in the North and contribute to the economic growth of Manchester. With the combination of the award winning Sharp Project, the expansion at the Space Project, development of One Central Park and further strategic investments we’ll have a fantastic offering here in Manchester.”
He leaves ITV at the end of the year and joins MCDA in January 2017.

Jon Creamer