Banijay has made Helen Greatorex its Head of Format Acquisitions.
Continuing to report to Global Head of Content Development, James Townley, she will leave behind her Senior Global Development Producer title to take on the group’s dedicated strategy in this area.
Greatorex has been Senior Global Development Producer for Banijay since September 2021, working with the group’s key territories in “supporting their unscripted pipelines, in order to extend the potential of their IP within the wider footprint.”
Prior to this, she spent a year as a Format Manager across key brands including Big Brother, Hunted and Temptation Island.
Previously, Greatorex was Group Acquisitions Manager for Endemol Shine Group between 2014 and 2020. She also spent almost nine years at K7 Media, leaving as Director of Operations in 2014.
James Townley comments: “Helen has long been an integral part of the team and it’s great to have her taking on the acquisition reins. Her content know-how is extensive, and her ability to recognise an emerging hit is like no other, so I can’t think of anyone better placed to guide this area of the business. I look forward to watching her grow further in this role and continue to broaden the Banijay IP offering globally.”
Helen Greatorex adds: “It’s been great to explore other areas of the business over the past few years, but I’m pleased to be back in the acquisitions hot seat. There is so much opportunity to drive even greater creativity through having a good grasp on what’s going on outside our walls, and I’m looking forward to bringing that knowledge into the group to further strengthen our own offering, and supplement our production pipeline with undiscovered IP.”
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