Gravity Media has made a “significant” investment into new equipment from Sony to cater for this summer’s sporting events.

Gravity Media has purchased 11 HDC-P50 cameras, 11 BVM-HX310 4K professional master monitors and nine LMD-A170 Full HD LCD monitors.

The HDC-P50 is a POV camera with a lightweight, compact camera body. It provides Gravity’s OB technology teams with the flexibility to operate in a fixed camera position, or in any number of space-limited situations such as crane jibs or helicopter camera mounts.

Complementing the cameras is the addition of new Sony monitors which supplement Gravity Media’s arsenal of both 4K and Full HD monitoring equipment. The 4K HDR picture accuracy and quality provided by Sony’s BVM-HX310 TRIMASTER HX Professional Master Monitor means Gravity Media’s operators know that what they’re seeing on site is true to the picture being output.

After the summer, the monitors will then return to Gravity Media’s base in Watford where they’ll be hired out to go out on on-set, into a studio or for post-production applications including 4K digital cinematography.

Ed Tischler, Managing Director of Gravity Media in EMEA, commented: “Every good live broadcast has to start with the best-quality camera systems available. That’s one of the reasons why we continually return to Sony; we know the build quality that goes into their systems and the image quality that’s captured on location. This is especially important ahead of what’s one of the busiest periods for our teams.

“The addition of these cameras and these monitors from Sony to our world-leading live production workflows means we’re able to deliver the best-quality live programming from the world’s most important live events. That’s what our clients expect from our teams and it’s what this investment ensures we’re delivering.”

Jon Creamer

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