Fremantle is launching Imaginae Studios, a standalone label designed specifically to harness the power of Artificial Intelligence (AI) – to service and support its creative talent, looking at uses in production and storytelling.
Imaginae Studios will be dedicated to deploying all AI solutions, technologies and tools for the creative community.
The launch of the new label has been led by Andrea Scrosati, Fremantle Group Chief Operating Officer & CEO Europe. It will offer new opportunities for the next generation of creative talent, with the hire of a dedicated team of creatives.
Andrea Scrosati, Group COO & CEO Europe, said: “Our mission is, and will always be, to give creatives the best tools and the best support to deliver incredible content for audiences globally. AI offers incredible new opportunities to transform ideas into images, video, sound and art. The mission of Imaginae Studios will be exactly that – to serve as a bridge between extraordinary human creativity and cutting-edge technology, fostering a creative sanctuary where innovation meets experimentation.”
Operating with full independence, Imaginae Studios will explore what is possible in media and entertainment, producing content while adhering to strict intellectual property and compliance standards.
Pippa Considine
Share this story
