Framestore is set to grow its Attractions business and has appointed Eugénie von Tunzelmann to the new role of Head of VFX, Attractions.

Lauren Anderson and Maximilian McNair McEwan will also join Heather Kinal as Executive Producers.

Von Tunzelmann has been instrumental in driving major theme park projects for the creative studio, such as the Jurassic World Adventure ride at Universal’s brand-new theme park, Universal Studios Beijing and the Jurassic World VelociCoaster which recently launched at Universal’s Islands of Adventure in Orlando.

She rejoined Framestore in January 2016 having worked in Film VFX for over 13 years with credits including Interstellar (CG Supervisor), and Man of Steel (FX Supervisor).

Lauren Anderson joined the company in 2016 overseeing projects within the Framestore Labs department, including the development and build of a brand studio for Ford within New York’s Oculus building at the World Trade Center.

Following a move to Immersive, Anderson has produced theme park attractions for Lionsgate Entertainment World and is currently heading up production on design and installation for national and international immersive museum projects and an unannounced dark rides project. She will continue to focus on Immersive experiences under Framestore’s Attractions banner and ensure the growth of the department’s portfolio.

Since joining Framestore in 2017, Maximilian McNair McEwan, has been driving the delivery of immersive projects including attractions and experiences for Lionsgate Entertainment World, Universal Creative and Walt Disney Imagineering.

McEwan’s new role will see him continue to manage the production workflow within the Attractions team as well as working on sales and strategy as the department continues to rapidly expand. Before coming to Framestore he worked on blockbuster titles including Interstellar, Jon Favreau’s The Jungle Book, and War for the Planet of the Apes.



Jon Creamer

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