Post house Finish has rebranded as Freefolk ahead of an expansion into the US.

Finish acquired vfx specialist Realise Studios back in March this year and the new name has been chosen for the combined companies as Freefolk plans on a New York office opening “soon.”

The US operation will be a full service post house including colour grading and vfx.

Creative Director Jason Watts said: “Our value is in the consistent, top-level service and unique atmosphere that we provide our clients. The name Freefolk embodies the ethos that we are the antidote to an industry that is gradually turning more and more corporate. We have always been an independent, creative owner-managed studio and we are determined to retain the egalitarian spirit that sets us apart.”

Jon Creamer

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