FC3 (the Framestore and Company 3 Group) has named David Kassler as its new Group Chief Executive Officer.
Kassler joins FC3 from Tag, where he was Global CEO of the leading global content production partner for brands (recently acquired by Dentsu). He led the business for seven years, in which time it expanded globally, developed new AI-led technology services and made six key acquisitions as part of its growth strategy.
His 25-year career has seen him lead transformations across the consumer, media and creative sectors, with the last 15 years spent serving as CEO of businesses such as EMI Music, Deluxe International and Tag.
David Kassler, Group Chief Executive Officer, FC3 said: “I’m absolutely delighted to be joining FC3, and truly honoured to be working with the teams at two of the world’s pre-eminent film and entertainment businesses. FC3’s work helps shape global entertainment and the way audiences engage with films, brands and entertainment. This means it’s an exciting place to be culturally, but also one that represents tremendous scope for growth, innovation and new strategic partnerships.”
Sir William Sargent, Group Chair, FC3, said: “I am really pleased David is joining us at this transformative time. It’s not just those of us working in the tech and creative industries who are embracing change, but every business and brand seeking a bigger audience for their stories. Our role is to not just help tell those stories but to reframe how they are told, and David’s incredible depth of experience is exactly what we need as we explore new opportunities, new technologies and new markets.”
Kassler will work closely with Mel Sullivan, CEO of Framestore and Company 3 CEO, Stefan Sonnenfeld to execute the dynamic FC3 business plan. The top team was recently also joined by major interactive and linear media production CTO and AI expert Lincoln Wallen as FC3 Group CTO.
Pippa Considine
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