Innovate UK’s Digital Catapult has teamed with mocap specialist Target3D to launch “the UK’s first network of Advanced Media Production studios.”
The new studio network, linking London and the North East, will offer “unparalleled opportunities for creativity, innovation, and collaboration” across music videos, video games, films, TV shows, and immersive content. The new set up will provide access to LED screens, graphics processing and rendering compute power, 360 live-action filming facilities, photogrammetry, and 4D videogrammetry stages.
Digital Catapult and Target3D’s collaboration has established partnerships with educational institutions such as ScreenSkills, Goldsmiths University of London, Guildhall School of Music and Drama and Gateshead College.
With a private 5G network, the UK’s first interconnected 5G-enabled studio provides a permanent facility that will enable different types of media content to be created at the same time, “empowering remote content direction, fostering national and international collaboration, and improving efficiencies during the production process.”
The Dock Street studio features two volumes spaces, allowing motion capture of up to ten performers at a time. The network of studios adds to the 20 facilities that Digital Catapult already has across the UK.
Jeremy Silver, CEO of Digital Catapult said: “For the last decade, Digital Catapult has been a pioneer of investment in digital entertainment, concentrating our efforts on the UK’s creative industries, and strengthening the relationship between technology and the arts. We are thrilled to unveil the UK’s first network of Advanced Media Production studios in collaboration with Target3D.
“Through our concerted efforts including years of direct industry engagement and the support of InnovateUK, Digital Catapult has built the case for new public investments such as the AHRC’s CoSTAR programme to secure funding, to further advance the success of the UK’s creative industries at scale. Our vision is to continue to push at the boundaries, ahead of mainstream adoption and thus ensure that UK expertise leads the world in a new era of entertainment that combines sustainability and creativity, and redefines how media is produced, shared, and experienced.”
Allan Rankin, Managing Director of Target3D has commented: “A new dawn in Advanced Media Production, where the ever closer merger of the digital and the real world, means new exciting outputs, from new techniques and skills, for ever expanding mediums and discerning consumers of content. How to make better, make faster, make smarter, make with lower impact is a continuous puzzle to be solved.
“The Target3D team, operating out of the AMP Dock Street studio, has already worked on productions featuring world-famous artists in the production of cutting-edge media content, as well as playing a pivotal role in video-game development, cinematics and immersive experiences for the likes of Sky Sports. By leveraging the latest in Advanced Media Production technologies we can go some way to answering these difficult questions through the ability to apply ourselves in the AMP facilities. From real world work to Research & Development we are able to offer the UK the very best in class in workflows and hardware.”
Jon Creamer
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