CUBE Studio is partnering with Norwich’s commercial photography and video studio, FocalPoint, to launch CUBE StudioX Norwich, introducing virtual production to brands, agencies, filmmakers, and creative teams across East Anglia.

The collaboration positions FocalPoint as CUBE Studio’s official CUBE StudioX partner for the region, integrating VP into their established studio environment.

The Norwich site joins a growing network of CUBE StudioX locations built around CUBE Studio’s mobile VP model, which allows VP volumes of various sizes to be deployed into existing studios and spaces with minimal disruption.

“FocalPoint is an exceptional creative studio with a strong regional footprint,” said Roy Kimani, Co-Founder & Director of Innovation at CUBE Studio. “By pairing their production strengths with our VP workflow, we’re opening up a new capability for East Anglia’s creative community. This is an exciting step in our broader rollout of CUBE StudioX across the UK and internationally.”

The partnership allows clients to access CUBE Studio’s virtual production workflows, creative supervision, and Virtual Art Department (VAD) while benefiting from FocalPoint’s established team, studio infrastructure, and regional network.

“This partnership brings something genuinely new to the region,” said Scott McKay, Managing Director of FocalPoint. “By becoming a CUBE StudioX location, we can offer our clients the ability to create worlds, locations, and visual experiences that would otherwise be impossible locally. It’s a natural evolution for our studio.”