Channel 5 and its free streaming service, My5, will relaunch in 2025 under a unified parent brand of 5 across linear, streaming and digital platforms.
As part of the relaunch as 5, the free streaming service will be given a new and improved user interface. It will feature a “significantly “expanded content offer to complement Channel 5’s UK drama originals and unscripted programming. This will include premium content from across the wider Paramount family spanning reality, drama, factual, films and true crime shows from MTV Entertainment Studios, CBS, and Comedy Central, as well as the ability to sample some of the biggest hits from Paramount+. There will also be kids and family content from Milkshake! and Nickelodeon – as well as new box sets from additional content partners.
The streaming service will also include a new range of specially curated FAST channels. There will also be personalisation, and enhanced data-led advertising opportunities.
The new unified brand and enhanced streaming service will launch in Q1 2025.
Sarah Rose, President of Channel 5 and UK Regional Lead, Paramount said: “We have seen record growth for My5 viewing over the last three years and, as more of our audience discover streaming, we think it’s the right time to have a much closer relationship between our linear and streaming services. The new exciting content and FAST channels that we’ll be offering on 5 from 2025 will build on the amazing array of homegrown Channel 5 hits we know our audience already love.”
Ben Frow, Chief Content Officer, Paramount UK said. “We know from the success that so many of our Channel 5 shows have had on Netflix that there’s a huge appetite for our content in the streaming world. As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family.”
The relaunched 5 will complement Paramount’s other streaming services in the UK including Pluto TV and Paramount+.
Jon Creamer
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