Channel 4 is launching MAFS Live – a dedicated FAST channel showing Married at First Sight UK episodes from Series 6 to 8 around the clock.

MAFS Live will make its debut on the Channel 4 streaming platform today, becoming Channel 4’s first Free Ad-Supported Television (FAST) channel in the UK.

The two-month pilot, running to Wednesday 7 February 2024, aims to “gauge viewer appetite for the FAST format, while providing an innovative and viewer-focused streaming experience for fans of the popular reality series.”

Channel 4’s Head of Streaming Editorial, UK & International, Alex Wall said “FAST is swiftly becoming a popular feature with viewers across the globe and we’re excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show.”

Throughout the pilot period, Channel 4 will closely monitor viewer engagement, tracking views and user behaviour to gain insights that will inform the network’s future FAST strategy on Product. The trial will enable Channel 4 to adapt and enhance its offerings based on real-time feedback, ensuring that future FAST channels align with audience preferences.

Earlier this year, Channel 4 struck deals with streaming platforms Tubi, Plex and Xumo Play which carried two FAST channels – 4Adventure and 4Emergency – to host Channel 4 content and other programming in the US.

Wall added, “After a successful launch in the Summer, we are continuing to grow our FAST strategy in the US in partnership with a number of platforms, with our most recent launch this week on Google TV.”