Channel 4 has taken a minority stake in Yeti Media Ltd, making it the first Welsh company to join the broadcaster’s Indie Growth Fund portfolio.

The indie has made shows across a wide range of genre including the arts, history, documentaries, features and fact ent.

Led by Creative Director Siân Price, Yeti is responsible for shows including The Wedding Guru (BBC) (pictured), Charles: 50 Years a Prince (ITV), Going for Gold (CBBC), and Channel 4’s Find It, Fix It, Flog It which has been commissioned for a fourth series.

The Cardiff-based indie, part of the Rondo Media Group, has also been behind a range of one-off documentaries including: Britain’s Favourite Detective (Channel 4); Sylvia Plath: Inside the Bell Jar (BBC); World’s Tiniest Masterpieces (Channel 4); The Secret World of Emily Bronte (Channel 4) and Abortion: Beyond the Backstreet (BBC).

Head of the Channel 4 Indie Growth Fund Caroline Murphy said: “It’s a genuine pleasure to be welcoming Yeti to Channel 4’s Indie Growth Fund family, particularly as this is the first Welsh indie to have joined. Siân is an incredible talent driving Yeti forward and we’re really excited about what the future might hold for the company.

“Channel 4 is committed to generating more opportunities in the Nations and Regions and the Indie Growth Fund has a vital role to play by investing in ambitious indie production companies so they can develop and nurture talent across the UK.”

Yeti’s Creative Director Siân Price, who has led flagship BBC and Channel 4 series such as Coast, Time Team and The People Remember, said “We’re thrilled to be the first Welsh indie receiving Growth Fund investment. I’ve always been passionate about making must-watch television with engaging characters and real take-out for the viewers. It’s fantastic that Channel 4 have recognised Yeti’s potential. With several projects in active development, we’re very excited to be growing our slate and team over the coming months”.

Caroline added: “This is the first Indie Growth Fund investment since the outbreak of the Covid-19 pandemic and we’re really keen to explore other investment opportunities.”

Jon Creamer

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