Jamie Oliver Productions has partnered with Tefal to bring Jamie’s Air-Fryer Meals, a primetime 2×60’ series to Channel 4 this Spring.
With 45% of the UK owning an air fryer, in Jamie’s Air-Fryer Meals, the chef shows “how simple it is to bring delicious and nutritious food to the table faster and with less fuss than ever.”
He will also be joined in each episode by a guest chef with “air fryer prowess.” Michelin-trained chef Poppy O’Toole (@poppycooks), who has a TikTok following of 4.3m and Sabrina Gidda, author of Modern South Asian Cuisine.
Tim Hancock, Commissioning Editor for Channel 4, said: “We might be a country of air-fryer converts but are we getting the most out of them? As the king of culinary solutions, Jamie is the perfect person to show us how to make the most of this gadget taking over kitchens nationwide.”
Katie Millard, Executive Producer for Jamie Oliver Productions, said: “If 2023 was the year the nation heard about air fryers, then this is the year we will all fall in love with the air fryer cooking. Jamie’s air-fryer recipes are already a huge hit on our website – jamieoliver.com – with over 500,000 views so far. Working with our long-term partner Tefal, Jamie was able to respond to the huge public demand for more air fryer recipes and loved every second developing the new recipes. As this series will show, there is so much more to an air fryer than nuggets and chips.”
Christophe Leblan, Managing Director UK & Ireland, Tefal, said: “Over the last twenty years we’ve worked with Jamie to produce top-quality cookware, knives and much more. We’re excited to be taking that partnership to the next level with Jamie’s Air Fryer Meals. Like Jamie, we’re passionate about making it easy for people to cook delicious recipes at home and we hope this series will inspire consumers to get creative and try new things with our range of air fryers.”
Jamie’s Air Fryer Meals is a 2×60 series commissioned for Channel 4 by Tim Hancock, Commissioning Editor, Factual Entertainment. It is made by Jamie Oliver Productions and the Executive Producer is Katie Millard, with Ed St Giles as Series Director and Delia Williams as Series Producer.
Jon Creamer
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