Belfast-based creative tech company, RETìníZE, has closed a £2 million seed round led by Sure Valley Ventures.

RETìníZE is developing a new software product called Animotive that will harness VR technologies to transform the 3D animation production process. The investment will drive the next two-year step in its growth journey and the global rollout of Animotive.

RETìníZE was founded in 2019 by father and son team, Phil Morrow (CEO), and Jack Morrow (CTO). The company originally spun out of Wild Rover Productions, formerly one of Ireland’s top independent TV producers. The company has developed Virtual Reality, Augmented Reality and immersive multi-screen experiences and, since 2019, has been developing Animotive, its immersive animation production tool.

RETìníZE CEO, Phil Morrow, said: “We are thrilled to have Sure Valley on board as our lead investor – they have a deep knowledge of the creative tech sector and what impressed us most was the time they took to really understand and challenge our long-term goals and objectives. This investment will supercharge our growth trajectory and will allow us to take Animotive to the international market.”

Sure Valley Ventures Principal, Isabelle O’Keeffe, said: “We are delighted to support RETìníZE hot on the heels of launching our new software fund, as this innovative company enters an exciting new phase. We recognise that the immersive software sector is poised for exponential growth, and the plans that RETìníZE has for Animotive will position the company at the forefront of this expansion. We will continue to identify new opportunities in Metaverse, AI and Cybersecurity as we deploy our Fund II capital, with a focus on UK companies which are bringing a disruptive innovation to market, like RETìníZE.”