Factual production company Barcroft Studios, part of Future plc, is to launch truly – a new, scheduled OTT television channel.
truly is billed as “the home of amazing true stories, with a mission to celebrate difference, maintain a sense of wonder and confront the extreme.”
The channel will debut on Pluto TV in the UK, Austria, Switzerland and Germany in early July. To coincide with the launch, Barcroft Studios will also commission a new show strand, truly Docs, dedicated to producing original revelatory topical documentaries, tapping into hidden worlds and amazing lives which is rolling out across the channel in the coming weeks.
Many short-form shows from digital channel Barcroft TV – now also renamed truly – will be added to the channel including Born Different, Hooked On The Look, Shake My Beauty, Love Don’t Judge and Brand New Me. The series have been “super sized” into over 150 new, 30-minute episodes exclusively for truly.
The channel launches with over 100 hours of documentary content which also includes premium factual programming licensed from a range of distribution partners.
Sam Barcroft, CEO of Barcroft Studios said: “Our recent acquisition by Future has enabled us to take things up a level and launch a revolutionary new direct to consumer brand which exists across VOD services, social media platforms and scheduled TV. Our expansion onto these new platforms – starting with our launch on Pluto TV – signals an exciting new era for Barcroft Studios and we plan to launch more brands across multiple platforms, bringing premium shows to new audiences around the world”.