Backlight advances its Creative Operations Platform

Backlight has advanced its unified Creative Operations Platform with smarter AI-powered discovery, faster live-to-digital production, and a more open, connected platform, with connectivity now reaching distribution

The availability of the Iconik Publish Panel brings Wildmoka’s publishing tools directly into Iconik.

New AI capabilities are rolling out across Iconik to help teams find what they already have. Editors can now get AI-suggested metadata to review and approve, and search using plain, everyday language instead of guessing at exact tags.

The platform simplifies distribution. Once content is approved, the Iconik Publish Panel takes it straight to YouTube, Instagram, and other channels without leaving the platform or losing the metadata and approvals attached to it along the way.

For teams that need to present content to clients or internal stakeholders, the new Brand Portal offers a clean, customisable, and white-labelled interface to showcase approved deliverables and brand assets. Portals are easily searchable and stay live-linked to Iconik, so stakeholders always see the current version, distributed from a single source instead of exported to a standalone DAM.

With select live-production integrations, editors can already work with growing files while they’re still recording. A new confidence monitor adds visibility to that process — watch, annotate, and open a recording in an editing system while capture is still underway.

On the Wildmoka side, a new AI Moments capability — now in beta — automatically surfaces key moments from a live feed — from a big sports play to a breaking-news beat — so editors can go from feed to finished clip in minutes, not hours.

Backlight is deepening how Iconik connects to the tools teams already use, including a new MCP Server that lets AI applications connect directly to a customer’s media library, plus a growing set of first-party integrations built to meet teams where they already work.

Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026, September 11–14 at the RAI Amsterdam.

“Media organizations are creating more content than ever, for more destinations, on tighter timelines — and the tools they rely on have to keep pace without adding complexity,” said Kathleen Barrett, CEO of Backlight. “At IBC2026, we’re showing how Iconik and Wildmoka help teams find content faster, move from a live moment to a finished, published piece in minutes, and connect the tools they already use — all inside one connected platform. It’s our ‘Do more with more’ approach: more intelligence, more connections, without more complexity.”