Aurora hires Development Director Tom Crump from Sky Sports

Aurora Media Worldwide, part of All3Media, has appointed Tom Crump to the newly created post of Development Director.

Crump will focus on enhancing Aurora’s offering to sports federations, brands and broadcasters looking to develop “innovative formats and compelling multi-platform content for fans. ”

Crump joins from Sky Sports where he spent 12 years working as a producer across a wide variety of sports including Cricket, NFL and Rugby as well as time with Sports News. In Cricket Crump has worked with every major property in the game across the entirety of Sky’s Cricket portfolio, including 6 Ashes series, 10 World Events and overseeing the launch of The Hundred, where he played an integral part in the successful development of the new format.

Crump will be responsible for driving new business for Aurora, as well as supporting development with existing clients. Aurora’s international clients include rights owners such as Formula E, Extreme E, Sail GP , Super League Triathlon and Nitrocross; broadcasters and streaming platforms including Discovery, Fox Sports, ITV; and brands such as Jaguar, Nissan and Allianz.

Crump starts immediately, reporting to Aurora’s Chief Strategy Officer, Barry Flanigan, who said: “Tom has an impressive track record of creating innovative, ground-breaking formats for some of the most exciting sports rights owners and brands in the industry. His expertise in developing high-quality bespoke content and impactful fan engagement strategies is an excellent fit with Aurora’s strength in producing pioneering, original content. We’re thrilled to have him on board and look forward to the contributions he will make to our clients”

Tom Crump said: “I am delighted to be joining Aurora, a clear industry leader in host broadcasting, creative content production and sports formatting. I am excited to work with the talented team helping sports federations, brands and broadcasters tell their stories in new and compelling ways, via a layered approach to modern host broadcasts and a focus on original storytelling”