Alphablocks Ltd, the creators of global hits Alphablocks and Numberblocks, has announced its official rebrand to Blocks Universe Ltd.
The move is part of the company’s expansion into a masterbrand that unites its portfolio – including Alphablocks, Numberblocks, Colourblocks, and Wonderblocks – under one identity. This evolution follows a decade and a half of growth, during which the company’s content has reached over 10 billion annual YouTube views and become a staple in classrooms across the UK and USA.
“We’ve outgrown our name,” says Oli Hyatt, Managing Director of Blocks Universe Ltd. “What started with one small letter has become a connected universe of learning. Blocks Universe better captures who we are today: a global leader in educational entertainment providing a joined-up learning journey for children worldwide”.
The rebrand reflects a renewed focus on building a curriculum-aligned learning ecosystem spanning broadcast, digital platforms and physical products. Blocks Universe Ltd “remains committed to its partnership with Blue Zoo Animation Studio and the BBC to deliver content that helps children fall in love with learning” – with new series of Alphablocks, Numberblocks and Colourblocks currently in production.
Jon Creamer
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