Hire company Video Europe is to launch Camera One, a US business designed specifically to service and support Los Angeles’ growing rental houses.

Camera One has hired Eric MacIver, formerly President of The Camera Division, to be president of the business-to-business hire company.

Matt Marner, Director of Video Europe will work with MacIver to fully stock the company from launch, and an initial $5m investment will see Camera One launch with one of LA’s largest stock of brand-new cameras and lenses for the B2B market.

Eric MacIver said: “This is a dream come true for me. Obviously leaving TCD is a huge wrench but Rufus [Burnham] and the team will remain friends. This was an opportunity not to be missed to satisfy a huge gap in the market here in the US servicing rental houses, and I couldn’t have picked a better partner than Matt and Video Europe.”

Matt Marner said: “I’ve known Eric for a while now, and as we looked at the US market, it soon became clear that he was the perfect President for a new business supporting LA’s growing rental scene. We’ve invested to ensure the best possible people, kit and service is embedded in the DNA of Camera One.”

Jon Creamer