Reseller Proactive UK has been appointed as a reseller for all RED digital cinema products within the UK and Ireland.

“It’s important to us our customers are given a unique level of service, with as much choice and information as they need to make informed decisions in a relaxed environment. Partnering with Red is part of our promise to continue offering our customers the best brands available, and having their products available to try before you buy in a purpose built 1500ft showroom is just another way we’re re-defining customer service in our industry”, said Neil Hart, MD Proactive UK Ltd.

Broadcast and professional video equipment provider Proactive was established in 1998.

Staff Reporter