About The Producer

• About The Producer
• Editorial content and developments at The Producer
• The Producer editorial submissions
• The Producer circulation promise
• Advertising in The Producer
• Contact

About The Producer

The Producer’s remit has always been to keep the production community up to date with the latest technologies and workflows and help the business get the most from the opportunities the new tools bring, be that better looking pictures, faster production times or simply how to make the production budget go further without compromise. The Producer’s primary offer has been to look from the producer’s perspective at how new tools are being used, who’s using them, for what content and with what result. Although always interested in new products, formats and methodologies, The Producer is written in a non-technical style with a core agenda to provide knowledge, understanding and inspiration to directors, DoPs, production managers, business managers, senior operators and, of course, producers.

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Editorial content and developments at The Producer

From May 2009 The Producer is published quarterly by Televisual Media UK on behalf of Sony UK and as you’d expect we are bringing our considerable journalist and design talents to create a compelling, memorable magazine to fully engage the UK and Irish production community. The new editorial running order is as follows:

• Sony news from formats to cameras and vision mixers to recording media
• Production news from film to television and commercials to online viral content
• New! The Producer Opinions putting digital production technology into a wider context: from broadcaster business issues to production budgets and from commissioning HD content to what’s happening in the independent production sector
• More! Case Studies than ever before: from drama to sport and from feature films to promos including, New! The Producer Gallery with shorts about all of the latest HD and tapeless productions shot on Sony cameras and formats. All the case studies are written from the perspective of the end user – the producer
• New! The Producer Reports go behind the scenes to look at how specific disciplines and genres are being delivered from outside broadcasting to extreme location shooting and from documentary filmmaking to coordinating mainstream reality shows. The 2009 / 2010 The Producer Reports schedule is...

The 2009 / 2010 The Producer Reports schedule

The Producer’s key premise remains - to keep the UK and Irish production community up to date with the latest production issues that affect you and your business.

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The Producer editorial submissions

If you have an interesting story to tell about Sony products and formats being used in the field, we are always interested to hear from you although we can never guarantee inclusion. Please contact zoe@televisual.com

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The Producer circulation promise

The minimum total print run for The Producer is 12,500 for any one issue. There are three distinct aspects to The Producer’s new circulation promise that combined make it by far and away the most potent (and largest) circulation of any magazine in the business. The 12,500 comprises...

1. 5,000 with Televisual magazine on publication

Televisual has by far the most potent circulation of any UK magazine for the UK production business and we can ably demonstrate our reach with a full ABC audit including demographic analysis that tells you where Televisual’s readers work, what they spend their money on and even an indication as to how much money they have to spend. Televisual is viewed by the majority of major technology and facility brands as the most powerful route to market for anyone who wants to communicate and sell their services or products to the UK production community. There are two defining qualities to Televisual’s circulation...

100% Production Professionals

Just shy of 100% of Televisual’s readers are based in the UK. All Televisual readers within our controlled requested circulation have satisfied the ABC that they work in film and television production and work within one of the following company descriptions.

100% Relevant budget responsibility

All of Televisual’s controlled circulation readers have a minimum £30,000 to spend with the vast majority spending considerably more. One in seven tell us they have budgets in excess of half a million. They spend their money as follows:

The majority of Televisual’s circulation is defined by individual budget control for hiring resources, buying kit, commissioning content and asset storage. Its an extremely potent readership that together commissions, produces and creates the vast majority of UK television, commercials, (top-end) corporate communications and film. More than three out of every four of our controlled circulation readers have confirmed that they have meaningful budget responsibility for both buying kit and hiring resources. You can be sure the right people will see your advertising.

For the complete picture, please see the Televisual readers overview that explains our circulation policy, where Televisual readers work, what they spend their money on and how much they have to spend.

2. 5,000 mailed direct on publication

This second group is almost entirely comprised of production executives working (mainly) in independent production and broadcast companies and primary facilities including camera rental, outside broadcast, studios and post production.

From February Sony and Televisual are jointly updating The Producer’s historical circulation to ensure that they are active and want to receive the magazine. This new data will then be re-verified on a regular basis guaranteeing an active community of production executives who have requested The Producer. This is being achieved through email marketing and a sophisticated data re-verification process to create the core circulation while Televisual is initially topping up this data pool with its own names with a view to converting them to fully requested status. The launch circulation for group 2 comprises:

This comprises respondents to email marketing and previous reader verifications that have requested their own copy of The Producer and that have been identified as active by cross-referencing their data against active Televisual databases. This group also includes a specially researched Irish contingent that should make up approximately 500 names.

These are predominantly production executives working in independent production and broadcast companies who haven’t opted out and who don’t currently get their own copy of Televisual. The use of Televisual data is to top up the circulation with a potent audience while actively encouraging them to all register for The Producer online. All of the data being edited is less than four months old at the point of going to press in May and comes from: The Bulldog Awards voting which starts in March and runs through to late-April 2009; Televisual Handbook listings, all less than three months old and reflecting the very cream of UK television, commercials and film production and facilities executives; and delegates to Televisual events including The Televisual Production Seminar in late January 2009.

By September 2009 anyone who wants a regular copy of The Producer must either have filled in a registration form online at www.sonybiz.net/producer or be a Televisual subscriber (both paid or complimentary).

3. 2,500 distributed at relevant industry events and through Sony specialist dealer channels

To complete the 12,500 print-run, an additional 2,500 copies of The Producer are distributed through Sony specialist dealer channels, at local events and including the following:

At both IBC and BVE The Producer will be available from both Sony’s and Televisual’s stands.

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Advertising in The Producer

If you’re selling or hiring Sony technology you’ve never had such a strong advertising environment:

• A rich editorial offer that informs the production community about Sony technology and production workflow
• A beautifully designed magazine to engage the producer and so add value to the advertising proposition
• The strength of Televisual's potent circulation doubled up with a bespoke requested circulation and carefully selected senior production executives making for the strongest and largest readership of any magazine in the British Isles

There are only four issues a year and nine advertising pages of 28 in total.

Advertising Rate Card

All rates are quoted ex-VAT

Mechanical Specifications

The Producer’s mechanical specifications are the same as for Televisual and can be found here.

Copy Deadlines and Publication Dates