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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Facilities 50 2010 Back to Reports & survey Listing


Still at the top of post houses’ list of gripes is the “unrealistic budgets” provided for their work. Most of the companies completing survey forms singled out declining rates as a key challenge. Triangle is concerned about “the impact of lower budgets on quality of production” and Big Buoy sums up the general sentiment that “lower budgets make it difficult to maintain profit margins.”

Talking of lower bugets, Azimuth is amongst many, many post houses complaining that, “stupidly low bugets - they still get posted at a loss by someone”. Undercutting continues to be a major source of frustration. “Facilities giving work away at crazy prices can only end up with their downfall and others,” says Narduzzo Too.

Inhouse Facilities
Third on the list of challenges once more is production companies’ inhouse facilities. “Agencies and production companies absorbing post inhouse” is singled out by Unit as well as many others as their key concern. Meanwhile, Mwnci points to broadcasters also taking work inhouse as a challenge.


Stereoscopic 3d
Quite a number of post facilities are looking forward to “the stereo 3d revolution,” as Prime Focus puts it, which many feel is just round the corner. “3d stereo could breakthrough if it comes on the back of a job that fires up the public’s imagination,” sums up Time Based Arts.

File-based Working
There are opportunities for post houses in “making tapeless production easier” and “providing a reliable tapeless workflow” for their clients, says Azimuth, The Station and numerous others. Post houses have to keep on top of the many file-based formats and are well placed to assist clients with going tapeless.

Digital Platforms
“More creative channels means room for more growth, from TV and film through to digital,” says The Mill. Many facilities agree that digital platforms are good for business. Opportunities come from “being a market leader for the new media industry,” says Unit. Glassworks and Eon point to “digital services and the growth of the medical simulation market”, while Locomotion singles out “outdoor media”.

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