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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Commercials 30 Survey 2017 Back to Reports & survey Listing

Unit 2, Royle Studios,
41 Wenlock Road,
London, N1 7SG
t 020 3487 1270
founding partners/eps
Sally Campbell, Tim Nash
MD/EP Seth Wilson
credits #bloodnormal by Daniel Wolfe for AMV BBDO/Libresse; This Girl Can by Kim Gehrig for
FCB Inferno/Sport England

Somesuch shoots straight in to the number one spot in the overall 30 this year. That’s on the back of a fantastically creative 12 months. Somesuch picks out Daniel Wolfe’s work, saying the director “made history” with #bloodnormal for Libresse that showed “realistic period blood for the first time.” There were big ads from Aoife McArdle too, including her Audi spot, the only ad from a female director in the Superbowl.
Kim Gehrig brought back This Girl Can with Phenomenal Woman, and helmed “a faultless continuous shot for Uber’s Effortless Night.” Somesuch signed its 10th female director with Lynne Ramsay, known for We Need to Talk About Kevin. The company won its first BAFTA with short film Home and is in production on three long-form docs for fashion platform M2M and in development with BBC Films on a feature length production.

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