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November 2018
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  • The Facilities 50
    Jon Creamer launches Televisual's 31st exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 48 pages of analysis of the sector
  • The Commercials 30
    Jon Creamer introduces Televisual’s exclusive Commercial 30 survey, reporting on a year of highs and lows for commercials producers.
  • The Drama Genre Report
    With competition from streamers intensifying, UK broadcasters are exploring new drama strategies. Tim Dams reports
  • Primary Colours
    Five leading movie colourists tell Michael Burns the secrets of their craft, and explain the techniques they use to grade movies like The Danish Girl, Peterloo and Baby Driver
  • Up, up and away!
    Thanks to advances in camera technology, the possibilities of aerial filming are greater than ever before. Pippa Considine reports on some of the year’s standout aerial projects
  • OB: Which Way Now
    The OB industry is embracing major change as it adapts to the worlds of UHD, HDR and IP. Michael Burns reports
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surveys

Commercials 30 Survey 2017 Back to Reports & survey Listing

As well as telling us about their businesses in the survey, ad producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops.
Here are the results


Best Commercials: top 10

1 Audi Clowns Rattling Stick
1 Samsung Ostrich MJZ
3 Channel 4 Paralympics We’re the Superhumans Blink
4 Libresse #bloodnormal Somesuch
4 Virgin Media Delivering Awesome Rogue
6 McDonald’s McCafe Knucklehead
7 Sport England This Girl Can, Phenomenal Women Somesuch
7 Audi Duel Rattling Stick
7 Fifa 18 More Than a Game Smuggler
7 Warburtons Pride and Breadjudice Another Film Co
7 Paddy Power Coach Driver Smuggler
7 Bupa For Owning the Dancefloor Academy
7 Mailchimp Mailshrimp Riff Raff
7 The AA Designated Driver Outsider
7 Honda Dream Makers Time Based Arts
7 Canon Boundaries Riff Raff

Voters among the UK’s commercials producers picked out two ads to share the top position in the Commercials 30‘s poll of ad makers’ favourite ads.

Ringan Ledwidge of Rattling Stick’s original take on the car ad for Audi that ditched the automotive cliches, was described as “cinematic brilliance” by some fans and “brilliantly shot” by others.

It shares the top position with Matthijs Van Heijningen of MJZ’s Ostrich for Samsung in which an earth-bound bird fulfils its dreams and takes to the skies after accidentally getting a Samsung VR unit stuck on its head. “Beautifully shot, amazing track, unexpected, original and amusing,” says one of its voters. Others call it a “great idea well executed,” “clever” and a “great demonstration of getting the brand’s message.”

Dougal Wilson of Blink directed the poll’s third placed spot. His ad for Channel 4’s Paralympics coverage is described as an “epic and faultless piece,” with others giving it the thumbs up “just because it is a work of genius.”

Two ads share fourth place this time. Daniel Wolfe of Somesuch’s #bloodnormal for Libresse that ditched prissiness and ‘blue blood’ and depicted real women instead.

And Rogue’s Sam Brown shot Virgin Media’s spectacular Delivering Awesome. “Beautifully executed” sums it up well.


Best directors: top 10
1 Dougal Wilson Blink
2 Sam Brown Rogue
3 Ringan Ledwidge Rattling Stick
4 Martin De Thurah Academy
5 Daniel Wolfe Somesuch
6 James Rouse Outsider
6 Kim Gehrig Somesuch
8 Francois Rousselet Riff Raff
8 The Sacred Egg Riff Raff
10 Sara Dunlop Rattling Stick
10 Seb Edwards Academy
10 Adam Berg Stink

And it’s another year in the number one spot for Blink’s Dougal Wilson on the back of work including his We’re the Superhumans for Channel 4. “Dougal just ‘gets it’ and over delivers every time,” says one voter while others laud him as a “commercials directing God” and a “genius, savant.” His “work never disappoints. Always fantastic and thoroughly entertaining,” is another fan’s take on him.

Sam Brown of Rogue takes second spot in the poll this time with many picking out his high-energy ad for Virgin Media as well as his “latest work for Apple, particularly the Apple watch, which is mesmerizing.” He’s described as an “incredible talent and a genuinely good guy” who “continues to move up into the top echelon of directors.”

Rattling Stick’s Ringan Ledwidge takes third place for “always surprising us. We loved Audi Clowns” and for being “a director who continues to create memorable and impactful work in all genres. A creative leader who deserves every recognition he receives.”
Academy’s Martin De Thurah is in fourth with his Bupa ad getting high praise for its “natural radiance.”

Fifth is Somesuch’s Daniel Wolfe with his fans saying, “everything he makes seems to be an advertising event.”


Best Post Houses

Rated highest: top 10
1 The Mill
2 MPC
3 Electric Theatre Collective
4 Absolute
4 Framestore
4 Time Based Arts
7 Coffee & TV
8 Big Buoy
8 Cheat
8 Free Folk
8 JAM Films
8 Nineteentwenty
8 Rushes
8 Unit

Used Most: top 10
1 The Mill
2 MPC
3 Electric Theatre Collective
4 Framestore
5 Absolute
6 Time Based Arts
7 Big Buoy
7 Coffee & TV
7 Glassworks
7 JAM Films

Every year in our poll of commercials producers’ favourite post houses we ask two questions: Who do you rate most highly and who do you use most?

Last year, MPC took the crown in the highest rated poll and The Mill was voted number one in the ‘used most’ list. This time, The Mill has made it to the number one spot in both top tens. It’s achieved that by being “always good, always creative,” according to its ad production customers, as well as for being “the most pioneering and inventive of the post houses within advertising” and for “always pushing boundaries and doing consistently great work.” One customer sums it up: “Great work, consistently good, good pipeline, good graders and producers. They always deliver for our directors.” MPC takes second place in both polls with its fans picking it out for its “dedication” and for “always going the distance – they care” and for being “nice folks with quality product across the board.” Electric Theatre Collective takes third place in both lists again this year. Voters says of it: “Lovely team. Strong work. Good creative solutions in pitch and production phase of the project” and “boutique, friendly, hard working.” Equal fourth highest rated is Absolute: “Always personable and very hard working. Always a pleasure to work with.” Framestore shares fourth spot too: “a great bunch of people pushing tech in interesting ways.” Time Based Arts also gets an equal fourth place in the ‘highest rated’ poll: “A really talented team across the board,” says one voter while another gives the thumbs up for “their work ethic and creative commitment to the right projects.” Coffee & TV at seventh is lauded for its “friendly, personal service.” Several others get mentions too including Freefolk: “Very committed and passionate. Nice smaller boutique.”

Best Agencies: top 10
1 adam&eveDDB
2 AMV BBDO
3 Wieden & Kennedy
4 Droga 5
5 Lucky Generals
6 Mother
7 BBH
7 Grey London
9 4Creative
10 Lots of agencies garnered a couple of votes,
too many to mention here 

Adam & Eve DDB has regained its top spot this year in the poll of commercials producers’ favourite agencies to work with. Production houses rate it for producing “consistently the best work year after year - the main attraction for good creative talent” and for being “consistently creative with very high production value to all their work.” Others laud it for being “full of great people with great ideas and we trust them” as well as for being “human, effective, brilliant.” Last year’s first placed agency in the poll, AMV BBDO, comes in second this time and that’s down to its “huge range of clients and work. It’s always exciting to see what they dream up.” Others vote for it as it’s had a “huge surge in brilliantly creative scripts and executed all ideas brilliantly.” More admirers says it’s a “a grown up agency, with great work.” W&K takes third place in the poll again with its voters saying it’s “always willing to push creatively” and that it always “delivers top of the line creative.” Droga 5 gets fourth place, described as “one to watch,” “inventive, witty, irreverent” and a “joy to work with.” Fifth is Lucky Generals, described as  “new kids on the block but ones to watch” and “on the way up.”


Best Editors: top 10
1 Rich Orrick Work
2 Paul Watts The Quarry
3 Bill Smedley Work
3 Billy Mead tenthree
3 Tom Lindsay Trim
6 Adam Spivey The Play Room
6 Eve Ashwell Assembly Rooms
6 Joe Guest Final Cut
6 Paul Hardcastle Trim
6 Russel Icke Whitehouse
6 Tim Hardy Stitch

He’s claimed first place once again. MPC’s star colourist Jean-Clement Soret has again been voted into the top spot of the Commercials 30’s poll of producers’ favourite colourists and vfx artists. MPC’s Global Creative Director of Colour Grading has worked on spots including Channel 4’s new idents directed by Dougal Wilson, Independent director Gary Freedman’s Argos spot Ready for Take Off and Martin Krejci at Stink Films’ The Danish Way for Carlsberg.

Second place this time is split three ways. Fellow MPC colourist George K gets the two spot having worked on ads including Pedro Martin-Calero of Colonel Blimp’s Honda Civic Up. Freefolk’s colourist Paul Harrison also shares second place on the back of grades for ads including Warburtons’ Pride and Breadjudice directed by Declan Lowney at Another Film. The Mill’s Seamus O’Kane is in at number two also in the best colourist and vfx artist poll. He’s graded ads including John Lewis’ Christmas ad Moz the Monster directed by Michel Gondry at Partizan and The Art of Standing Out for Lexus directed by Ne-O through Stink.


Best Operators: top 10
1 Jean-Clement Soret MPC
2 George K MPC
2 Paul Harrison Freefolk
2 Seamus O’Kane The Mill
5 Matt Turner Absolute
6 Andrew ‘Barnsley’ Wood The Mill
6 James Bamford The Mill
6 Simone Grattarola Time Based Arts
9 Dave Ludlam The Mill, Mark Robinson Jam Films,
Lewis Crossfield ETC, Richard Fearon MPC,
Simon Bourne Framestore, Simona Cristea Rushes

He’s claimed first place once again. MPC’s star colourist Jean-Clement Soret has again been voted into the top spot of the Commercials 30’s poll of producers’ favourite colourists and vfx artists. MPC’s Global Creative Director of Colour Grading has worked on spots including Channel 4’s new idents directed by Dougal Wilson, Independent director Gary Freedman’s Argos spot Ready for Take Off and Martin Krejci at Stink Films’ The Danish Way for Carlsberg.

Second place this time is split three ways. Fellow MPC colourist George K gets the two spot having worked on ads including Pedro Martin-Calero of Colonel Blimp’s Honda Civic Up. Freefolk’s colourist Paul Harrison also shares second place on the back of grades for ads including Warburtons’ Pride and Breadjudice directed by Declan Lowney at Another Film. The Mill’s Seamus O’Kane is in at number two also in the best colourist and vfx artist poll. He’s graded ads including John Lewis’ Christmas ad Moz the Monster directed by Michel Gondry at Partizan and The Art of Standing Out for Lexus directed by Ne-O through Stink.

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