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September 2017
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In the magazine
Only available in print
  • The Production 100
    Televisual's exclusive survey of the independent television sector, revealing the top producers as well as key industry trends
  • IBC Preview
    The kit to look out for at the Amsterdam tech show this month
  • Back to Life
    The art of TV and film restoration
  • Dennis the Menace
    How to make movie quality animation on a TV budget
  • Sitcom kings
    David Crane and Jeffrey Klarik on Friends and Episodes
From the magazine
Available to read online
  • Docs face up to dramatic times
    The era of Trump and Brexit is proving a fertile one for documentary makers to explore. Televisual Factual Festival producer Pippa Considine surveys the fast-changing documentary landscape
Read >>

Reports&
surveys

Production Technology Survey, 2017 Back to Reports & survey Listing


Avid retains its crown as the industry’s most popular editing system, with 54% of the vote.
However, this is down on last year’s score of 60% and comes as Adobe gains a growing share of the market. Adobe Premiere is now the primary editing system of 33% of our respondents, up from 27% last year.

Meanwhile, the popularity of Apple FCP 6, 7 or studio finally seems to be waning, down four percentage points to 9%. On the rise, though, is DaVinci Resolve’s editing software, which has snagged 5% of the vote this year.

It looks unlikely, however, that Avid will lose its crown anytime soon, particularly in TV. The system continues to have a strong legacy of support in post production. More than one respondent describes Avid as “the industry standard.” Others describe it as ‘robust’ as well as ‘reliable and stable’, and particularly good for large volumes of data. A drama producer comments: “Avid is what our editors like to use.” A factual series producer adds: “The best editors seem to prefer it.”

Adobe, meanwhile, has a strong presence in the corporate, commercials and, increasingly, factual TV market. Many say it is good for short form work in particular, and that it marries up well with all the other software in Adobe Creative Suite. “It replaced Apple as my editors’ choice a few years back,” notes one respondent. A production engineer comments: “Great cross app workflow, easy license management, works well with multi media codecs, frequent updates and takes advantage of new high-end PC hardware.”

Apple still has a sizeable presence in the market thanks to its legacy FCP as well as FCPX.

The survey also asked about the use of cloud-based editing/logging systems. Take up remains low, with 42% saying that hadn’t used a remote system and had no plans to. However, 34% plan to in the next 12 months. To date, Avid has the greatest use among our respondents.




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