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June 2019
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  • Televisual Bulldog Awards - the winners
    The votes have been counted and the results are in. See the winners of this year's Televisual Bulldog Awards
  • The Art of Noise
    Special 15 page report on audio post for movies, TV & commercials
  • Making the Cut
    Top editors behind Spectre, Inception, A Very English Scandal and Bros: After The Screaming Stops on sculpting the story
  • Live Action
    From concerts to cup finals: how broadcasters are using live events to stand out from the streamers
  • Machine Learning
    Televisual’s Technology Survey uncovers the industry’s favourite kit
  • Breathing Space
    Studios dash to make room for an influx of movies and drama
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surveys

Production Technology Survey, 2017 Back to Reports & survey Listing


Avid retains its crown as the industry’s most popular editing system, with 54% of the vote.
However, this is down on last year’s score of 60% and comes as Adobe gains a growing share of the market. Adobe Premiere is now the primary editing system of 33% of our respondents, up from 27% last year.

Meanwhile, the popularity of Apple FCP 6, 7 or studio finally seems to be waning, down four percentage points to 9%. On the rise, though, is DaVinci Resolve’s editing software, which has snagged 5% of the vote this year.

It looks unlikely, however, that Avid will lose its crown anytime soon, particularly in TV. The system continues to have a strong legacy of support in post production. More than one respondent describes Avid as “the industry standard.” Others describe it as ‘robust’ as well as ‘reliable and stable’, and particularly good for large volumes of data. A drama producer comments: “Avid is what our editors like to use.” A factual series producer adds: “The best editors seem to prefer it.”

Adobe, meanwhile, has a strong presence in the corporate, commercials and, increasingly, factual TV market. Many say it is good for short form work in particular, and that it marries up well with all the other software in Adobe Creative Suite. “It replaced Apple as my editors’ choice a few years back,” notes one respondent. A production engineer comments: “Great cross app workflow, easy license management, works well with multi media codecs, frequent updates and takes advantage of new high-end PC hardware.”

Apple still has a sizeable presence in the market thanks to its legacy FCP as well as FCPX.

The survey also asked about the use of cloud-based editing/logging systems. Take up remains low, with 42% saying that hadn’t used a remote system and had no plans to. However, 34% plan to in the next 12 months. To date, Avid has the greatest use among our respondents.




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