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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
Read >>


Corporate 50 2016 Back to Reports & survey Listing

Managing partner Richard Carpenter
Md Toby Low Credits
HSBC Now for HSBC;
We are COFCO for COFCO; Safer Tank Cars
Now for Greenbrier

This year’s number one placed company,
MerchantCantos, includes its regular HSBC
work as well as ”producing supporting
film collateral on the largest M&A deals
of the year – ABInBev, Syngenta, BG,
Nokia” along with “large scale corporate
films and commercials for China’s largest
state owned enterprise” as highlights of
its past year. MerchantCantos says the
business climate has been healthy and that
“the US has been particularly strong this
year and Asia is also developing nicely,”
although there are worries about “the
anticipated slow-down in global M&A and
an expectation that the global economy is
facing some serious headwinds.”

Md Mike Kunhelm Vice chair,
president international Julian Pullan
Wella TV for Wella; Freeview
Freddie for Freeview; Eurobest for
Lions Festivals

Jack Morton says “being awarded The
Drum’s Experiential Agency of the Year,
which highlighted our award-winning
work with Honda and Unicef, was an
honour.” The company also picks out its
Freeview work as a big moment. “The
campaign had spectacular results and
got a lot of conversations going about it,
in a marmite kind of way.”

Md Phil Blundell Credits
Over for Network Rail; Global
Standards for HSBC; Better Power for
a Changing World for Rolls Royce

The Edge says it produced over 550
films “across the whole comms
spectrum, at a time of continued
economic uncertainty and pressure
on budgets.” The Edge says it was
also “hugely honoured to be voted No
1 in the Televisual Peer Poll” (it’s done
it again this year) “and Production
Company of the Year at New York
Festivals for nine consecutive years.”

DRP Ceo Dale Parmenter
The Monthly Briefing
for Sainsburys; Global Dealer
Conference 2015 for Triumph
Motorcycles; Worcester Bosch
consumer website for Worcester
Bosch Group

DRP celebrated its 35th birthday
last year, “a massive milestone for
the business and Dale our CEO.
Especially as, when the business
first started it was a film production
company. The other services came
off the back of the film work Dale
was already doing with clients.”

CASUAL FILMS Chairman Nick
Francis UK Md Edward Beresford,
US Md Barnaby Cook Credits
A Joy
to Discover for Ferrero; Hanging by
a Thread for Sue Ryder; Jak’s Story
for Stonewall

Casual’s US operation has now started
to come of age, it says. “It has become a
profitable entity in its own right. At times
it has made more month to month, than
the far larger and more established
UK arm. This major investment caused
great strain on our UK resources, but
came through and ended the year in a
far stronger position.”

Citizenship Awards 2015 for
Barclays; The Energy Within for BP;
360 Feedback for Bayer

After Katy Eyre joined Jacaranda
into the Psona group in 2014, the last
year has been about “consolidating
Jacaranda’s heritage into the new
Psona Films, moving from 25 years
in Hammersmith to shiny new offices
in Little Portland Street.” Psona
says big moments were “winning
a place on the Barclays’ Preferred
Supplier list” and winning the BP/
International Paralympic campaign.

Inside Vaccines for GSK; BP
Energy Outlook for BP; Mace World
for Mace Group

It’s been a year characterised by
external promotional film work
and large scale internal employee
engagement work, says Radley
Yeldar. “It’s fair to say that there
are many issues that companies
are currently facing, primarily cost
cutting and mergers too, which
calls on an increased need for
communication, clarification and
reassurance through film.”

Ramsay and Steve Jay Credits
Sudan – Making a Positive Impact for
Nespresso; Consumer One for Toyota;
Avanti Corporate Film for Avanti

Winning Toyota, Nespresso and Citroen
as clients and an Evcom silver were
highlights of Scorch’s year. There
are worries too though. “The market
is still strong but there is increasing
competition from the low-end and
crowdsourcing creative websites” but
“experienced clients still understand
the value you get from working with
skilled and experienced producers.”
58 March 2016

Md Mark Hawkins Credits
Vs Gangs for Kenco; Audi Chelsea
Challenge for Audi UK; Levi’s Festival
Fun for Levis UK

It was a year of significant change for
The Moment. A rebrand in June 2015
(from its previous incarnation as One
Two Four) led to new talent joining
the outfit including Arc Worldwide’s
Will Glynn-Jones to spearhead the
Marcoms Experience division. 10m+
views for its Audi Chelsea Challenge
Film and wins for its Kenco work were
also big moments for The Moment.

Md Rachel Pendered Credits
Future e.on
– Improving Peoples’ Lives for e.on; Humble
Heroes for Tesco; Castrol Edge – The
Koenigsegg Mega Unleashed for BP

Media Zoo says it has been an exciting year
with big client wins. “We are delighted to
have won both the Santander and RBS
exclusive video supplier contracts, resulting
in a great influx of varied and innovative
content, including our first series of
personalised videos and a suite of future
focused films for the launch of the New
Year at Santander.” Other new clients have
included John Lewis, e.on, Waitrose, Castrol,
Addison Lee, Merlin Entertainments,
Novartis, Sky, The FA and Pennon Group.
“The HSBC, Lloyds, BP, Barclays, M&S,
AMEX, IKEA, Costa Coffee and INEOS
accounts in particular have grown
significantly over the past 12 months.”

Founders Sara Cooper and James
Dark Credits
Empowering Women
for Unilever; Brighter Side of Laundry
for Surf; Beyond Borders for Standard

There’s been a “noticeable shift”
in the client relationship dynamics
with a more strategic role given to
production houses, especially over
the past year, says Plastic Pictures.
“We are now thinking with them and
for them, breaking free of the supplier
silo and into multichannel strategic
production planning and delivery.”

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