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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Commercials 30 2015 Back to Reports & survey Listing

1 Blink
181 Wardour Street, 
London, W1F 8WZ
t 020 7494 0747
md James Studholme 
ep partner Bart Yates
ep partner James Bland
credits Tiny Dancer by Dougal Wilson for adam&eveDDB/John Lewis Insurance;
Make Them Giants by Elliot Dear for VCCP/O2
Blink says receiving the Craft Grand Prix at Cannes for Dougal Wilson’s Monty’s Christmas was “a great honour” as was placing second in the Palme d’Or. “Normally the top five places are taken up by bigger American production companies, so it was great to get in there.” The company also picks out its Tiny Dancer ad and its animated O2 rugby spot as big moments for 2015.

2 Somesuch Zetland House, 5-25
Scrutton Street, London, EC2A 4HJ 
t 020 3487 1270 Founding partners  Sally Campbell, Tim Nash credits The Other Side by Daniel Wolfe for W+K London/Honda; This Girl Can by Kim Gehrig for FCB Inferno/Sport England
It’s been quite a year for Somesuch having produced two of the most fancied ads of 2015 in Daniel Wolfe’s The Other Side for Honda and Kim Gehrig’s This Girl Can for Sport England. Gehrig also won the directing spot on the John Lewis Christmas ad. Somesuch points to being the D&AD’s most awarded production company and placing third in the Cannes Lions Palme d’Or as big moments. Despite this, it said 2015 was “challenging” as agency expectations grow while budgets don’t.

3 Rattling Stick 1 Portland Mews, London, W1F 8JE 
t 020 7851 2000 president Johnnie Frankel first lady Katie Keith 
chief of stuff Andy Orrick 
credits 1914 by Ringan Ledwidge for AMV BBDO/Sainsbury’s; The Story of Sarah and Juan by Pete Riski for Energy BBDO/Wrigley’s
Rattling Stick picks out the shelf-full of awards it won for Ringan Ledwidge’s Sainsbury’s spot and its Wrigley’s viral “amassing more than 70m views and 1.3m shares on Facebook in its launch week.” Its first film, Radiator, premiered at the London Film Festival and it signed a co pro deal with Frith Street for a new feature doc directed by McCullin’s David and Jacqui Morris. Director Daniel Kleinman also has a series drama in development at the BBC.

4 Academy 16 West Central Street, London, WC1A 1JJ t 020 7395 4155 md Lizie Gower ep/partner Simon Cooper head of sales George Floyd credits SSE Pier by Frederic Planchon for adam&eveDDB/SSE; Detonation by Jonathan Glazer for 4 Creative/C4
Academy points to Jonathan Glazer’s Channel 4 work (and his Bafta nominations) along with Frederic Planchon’s SSE follow up and Seb Edwards Prince’s Trust film as big moments but also bringing in a “lot of young blood with the intention of growing and developing them to be future names in the industry. Feel Good Lost, Michael Holyk and Dave Ma are just a few new faces to keep an eye on.” It also points to its St John Ambulance spot which “directly saved more than 40 lives.”

05 Rogue 2-3 Bourlet Close, London W1W 7BQ t 020 7907 1000 Founding partner/ep David van der Gaag founding partner/ep Charlie Crompton md/ep Ben Hampshire credits Horse Story by Sam Brown for adam&eveDDB/Lloyds; Synchronized Speed by Mark Zibert for VCCP/Argos
Rogue says “the most satisfying endorsement of what we’re doing comes not just in the amount of awards won (44 and counting) but the fact that they were shared across five directors – Sam Brown, Saam Faramand, Mark Zibert, Misah Mason Smith and Dan Maslen. Two of those directors Mark Zibert and Dan Maslen were new to the roster in 2014/15. Dan had never shot a commercial before.” Rogue also says that the addition of ex Mill LA’s Ben Hampshire as md “brings huge management expertise.”

06 Pulse 17 Hanbury Street, London, E1 6QR t 020 7426 5700 ceo Thomas Benski ceo Marisa Clifford md/ep James Sorton credits Ice Hockey /Speed Boat /Forest by DARYL for BBH London/Audi; Guitar Hero Live by Giorgio Testi for Activision
Pulse says it prides itself on “developing young talent and we’ve seen real success for directors like DARYL, Sam Pilling and Ninian Doff in the commercial space in the past year.” Outside of comercials, Pulse says branded entertainment has been a growth area of the business and “has seen us involved in two gaming projects this year.” The film division produced Andrea Arnold’s new feature American Honey, Kahlil Joseph’s Arcade Fire feature The Reflektor Tapes and Robert Eggers’ The Witch.  And 2014 Nick Cave feature 20,000 Days on Earth was nominated for a BAFTA in the best documentary category.

07 Smuggler 6/10 Gt Portland Street, London, W1W 8QL 
t 020 7636 7665 md Fergus Brown md Chris Barrett ep Trine Pillay credits Hoverboard by Henry Alex Rubin for CHI/Lexus; Big Idea by Randy Krallman for  AMVBBDO/BT
The Smuggler group winning the Palme d’Or was a highlight, says Smuggler. The company says its “TV and entertainment division has its first commissions too, and with more in the pipeline we are very excited by what the future holds.” In terms of commercials, Smuggler says its Lexus Hoverboard spot “was an achievement we are very proud of. It required a huge amount of production tenacity and stamina. The campaign was nine months in pre-production and has notched up more than 25 million views on Youtube to date.” Smuggler says its international reach is increasing too with more clients in Amsterdam and China.

08 Biscuit
13 Holywell Row, London,
EC2A 4JF t 020 7240 9955 
ep Orlando Wood head of sales Hanna Bayatti head of finance Barry Lee credits Silver Skaters by Andreas Nilsson for Saatchi and Saatchi/Rekorderlig; Please Not Them by Jeff Low for AMV BBDO/Camelot
Biscuit made the move up to Shoreditch this year. “We’re properly settled into our new office space now with Shots and Somesuch as our neighbours.” It says its big highlights have been being named runner up production company of the year in Campaign magazine and “to add to that, we’ve signed Tony Barry who has done some lovely work that we’re terribly proud of. And our young director Ish Sahotay’s music video for Little Boots was named one of Rolling Stone’s best music videos of last year.”

9 Outsider 41-42 Foley Street, London, W1W 7TS t 020 7636 6666 
owner/md Robert Campbell md Richard Packer ep sales and marketing Si Elborne credits Greatest Premier League Moments by Scott Lyon for Brothers & Sisters/Sky Sports, I’m Weeding Right Now by Harold Einstein for mcgarrybowen London/Weedol
“Further diversifying” is where Outsider sees future opportunities for the company along with “becoming makers of entertainment” and “building stronger relationships with brands.”

10 Knucklehead 7 Portland Mews, London, W1F 8JQ 
t 020 7292 7950 managing partners Matt Brown, Tim Katz new business Annabel Kennedy credits Life Less Ordinary by Siri Bunford for W+K/Finlandia; Alfie the Astronaut by Chris Hewitt for Leo Burnett/NSPCC

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