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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Commercials 30 2015 Back to Reports & survey Listing

We asked every commercials production company to name the 
‘rival outfits’ they most respected

01 Rattling Stick
And it’s yet another year at the top of the peer poll for Rattling Stick. Stand out spots from the past 12 months including Ringan Ledwidge’s highly admired Christmas ad for Sainsbury, 1914. “As good as usual with some great signings,” is how one voter sums up Rattling Stick. “Nice company with nice people running it,” is the comment from another.

=02 Blink
In equal second place in this year’s poll is Blink. “In two words: Dougal Wilson,” is the reason one respondent gives for their vote. “Blink is behind the top commercials of the year again,” is another comment and with its John Lewis and Ikea work among others they could just be right. “Award winning work with a fantastic roster,” says another fan.

=02 Somesuch
Some stand out work for Somesuch this year including Kim Gehrig’s highly-admired This Girl Can work for Sport England and Daniel Wolfe’s interactive The Other Side for Honda propel it to the second spot: “great creative output and quality of work,” says one fan, “some of the most creative ads this year,” says another. “It’s all irritatingly 
brilliant! Honestly, much respect to Somesuch who are showing that
 developing directors is possible,” says one fan.

04 Academy
Fourth place in the peer poll for Academy on the back of spots like Chokeables for St John Ambulance by Si & Ad, 999 for Kids by Frederic Planchon for Mumsnet and Seb Edwards’ Learn the Hard Way for the Prince’s Trust.
05= Biscuit
“Top talent, small roster,” is how one voter describes Biscuit. Another says that “Orlando Wood has continued to build out on his roster and keeps on doing great things.” Jeff Low’s Control spot for Tena Men was one of those great things.

05= Rogue
Rogue takes fifth place in the peer poll alongside Biscuit after a great year for director Sam Brown. One fan points to its “great variation of work” while another says: “Rogue has been consistently good for a long time and this
 year has elevated to brilliance.”

07= Knucklehead
An equal seventh for Knucklehead in the peer poll and that’s because it’s “still one of the best companies around. Lovely people. Lovely work.”

07= Outsider
Seventh spot in the poll for Outsider too. One of its voters says it’s a “damn good company and James Rouse is consistently nailing it.”

07= Riff Raff
And seventh also for Riff Raff. “They have a great eye for signing creative new talent and delivering beautifully polished films,” says one of its voters while another says the outfit has “an exciting roster and is doing strong visual work.”

07= Smuggler
Seventh too for Smuggler on the back of spots like José’s Wi-Fi Dogs for T-Mobile  shot by Randy Krallman. Henry-Alex Rubin’s Hoverboard commercial for Lexus was pretty impressive too.

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