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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Production 100, 2015 Back to Reports & survey Listing

The worlds of distribution and production have become closely intertwined as the global market place has become more important to UK indies.

According to the Production 100, indies earned on average 10.8% of their revenues from exploiting their programme rights.
The majority of the income, 7.9%, comes from overseas sales, while 2.9% comes from selling programmes to secondary UK broadcasters.

Distributors can also invest upfront in programming, helping indies to plug programme budget shortfalls.

Inhouse vs outhouse
The superindie groups push their productions through their inhouse sales operations, such as All3Media, Endemol Shine, Zodiak, Fremantle, Warners, Sony, NBC and ITV Studios.

True independents have a choice of distributor, and many according to our poll use the commercial arms of the key broadcasters, BBC Worldwide, ITV Global Entertainment and Sky Vision. Others tap into superindie distribution arms, or use independent distributors like DRG, TCB, Cineflix and TVF. Some indie producers handle their distribution activities inhouse.

The top distributors

BBC Worldwide once again topped our ‘most used distributor’ list. Indies rate its nternational reach, with a strong network of sales executives worldwide. The view is that BBC Worldwide can open doors to co-pros, set up meetings and sell programming, but can also sort funding advances to cover deficits. Others say BBCWW has ‘excellent reporting systems and regular updates on sales figures and reports.’

The newly merged Endemol Shine is second, earning plaudits for ‘decent sales, timely and transparent reporting’. “Their judgement is always right in terms of the potential of our shows.”

DRG is a strong performer this year – taking third place in the most used, and first place in terms of ratings. Indies describe DRG as proactive, communicative and transparent. One indie says: “They have a mostly young, go-getting sales team who seem well led and motivated.”

All3Media is widely used and noted for its reach and performance.

Likewise Fremantle, with one of its owned indies praising its good collaborative working relationship.

Sky Vision is championed by its owned indies as well as non-aligned indies. “They are easy to deal with, always helpful and collaborative.”

ITV Studios GE and Zodiak take joint seventh place. ITV ‘does a great job for us,’ notes one indie, while Zodiak picks up for votes for its professionalism.

Joint ninth place is taken by TCB and Passion. As an independent, TCB has plenty of fans among the true indie community. “A proactive and great sales team – loves content and always happy to go above and beyond,” says one indie. Passion, meanwhile, has “a dynamic sales team with a strong commitment to raising a company profile in international markets,” notes one indie.

Other distributors to be picked out in the ‘most rated’ table include TVF and Hat Trick. TVF is credited for its specialist, boutique services, while Hat Trick ‘punches above its weight’.


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