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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Production Technology Survey, 2015 Back to Reports & survey Listing

As well as asking our readers about the kit they are using, we wanted to know more about the kind of technology that would make their job more straightforward.

What single piece of kit or technology, we asked, would make your production workflow easier or enhance your production values?

Most of the comments amounted to a plea for easier, faster and more secure data management.

The production industry might have gone filed based, but it is still wrestling with data issues that cost time and money.

There are plenty of calls for a universal codec that would give productions fewer headaches when it comes to post production.

One exec, for example, calls for Sony cameras to record in an Avid/post friendly codec. Another says: “I think for us it is the challenges which come from transcoding MXF files to a codec suitable to cut within FCP. There are solutions but a true universal marrying of commercial codecs and editing software would save a lot of time and heartache.”

Others call for faster transfers with better, cheaper tools. Many say that while equipment costs are coming down, storage and post costs only ever increase. There’s a call for SSD drives at a reasonable price. ‘Another exec asks for “new superfast Thunderbolt 3 to become ubiquitous so we can data wrangle in minutes not hours. Tapeless cameras are great and getting better but the bottleneck now is at the rear getting the vast amounts of data transferred and backed up.”

One producer adds: “I’d love to see a secure way to back up that’s quick and foolproof, can be quickly set up and left running and crucially can deal with material from a number of formats (we often use Go Pros as well as tapeless cameras like the Sony PMW-200 and the Canon C300).

In terms of cameras, there are pleas for cheaper, quality lenses to match the increasing resolution of digital cameras. “A PMW-200 / XF305-sized camera with a truly good television lens (not a stills camera lens) would be a godsend.”

Others call for better viewfinders on cameras, as well as calling for a more ergonomic version of the most popular camera, the C300.

One self shooting director says: “I can just about manage the C300 but it has given me a bad back and I’m now in physio trying to rectify the problem. I want the ease of an XF305 with the quality of a C300.”

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