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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Production Technology Survey, 2015 Back to Reports & survey Listing

Shooting in 4K is still something done by the minority of programme makers, according to our survey.

Only 30% of respondents told us they had shot in the format in the past year. However, this is up from 23% in last year’s survey, indicating that shooting in 4K is starting to pick up.

This is only likely to increase in the year ahead. Almost 50% of those we surveyed said they expect to shoot in 4K in the next 12 months.

Many are filming in 4K to future-proof their productions or because they want to achieve the best quality visuals possible for a high-end doc, drama, commercial or film.  Other reasons given for shooting in 4K are the greater flexibility it gives in the edit in terms of cropping, re-framing, grading and vfx.

Fewer have mastered in 4K though, choosing to downconvert to HD for post production. Only 12% say they have mastered in 4K this year.

Incredibly, a large proportion of our respondents – 30% - have never seen 4K content played out in 4K, indicating the hurdles the format faces before it becomes truly mainstream. “Most TV still doesn’t even broadcast in HD,” notes one respondent.



The consensus, according to our survey, is that it will be five or six years before 4K is commonplace in the home. 



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