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November 2018
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In the magazine
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  • The Facilities 50
    Jon Creamer launches Televisual's 31st exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 48 pages of analysis of the sector
  • The Commercials 30
    Jon Creamer introduces Televisual’s exclusive Commercial 30 survey, reporting on a year of highs and lows for commercials producers.
  • The Drama Genre Report
    With competition from streamers intensifying, UK broadcasters are exploring new drama strategies. Tim Dams reports
  • Primary Colours
    Five leading movie colourists tell Michael Burns the secrets of their craft, and explain the techniques they use to grade movies like The Danish Girl, Peterloo and Baby Driver
  • Up, up and away!
    Thanks to advances in camera technology, the possibilities of aerial filming are greater than ever before. Pippa Considine reports on some of the year’s standout aerial projects
  • OB: Which Way Now
    The OB industry is embracing major change as it adapts to the worlds of UHD, HDR and IP. Michael Burns reports
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Reports&
surveys

Production Technology Survey, 2015 Back to Reports & survey Listing

Once again, Avid emerges as the most popular editing system in production. 48% of respondents say it is their primary editing system.

“The best editors know Avid inside out,” says one series producer. An editor comments: “I’m too old to learn anything else,” underlining the legacy the manufacturer still enjoys, particularly in the TV production sector. 

Indeed, many in the TV business view it as the industry standard, with one production manager commenting: “Avid is the universal language for most editors I hire.”

On the plus side, Avid is cited for its power, reliability, work flow, features and linking. Many flag up its ability to deal best with the complex workflows of post, particularly TV series and multi-camera shoots.

There are grumbles about the support offered by Avid and its price compared to other systems.


The rise of Adobe Premiere is particularly eye-catching this year, with 31% of respondents saying it is their primary editing system.

The editing software has developed a growing market in the corporate, digital and commercials world. Adobe Premiere’s integration with Creative Suite and After Effects is important to many, and it has now become standard at many production companies which has helped increase its user base. “Adobe is our corporate standard. It is used across all of brand and creative and we have more than 200 seats,” points out one executive producer in corporate production.

“It’s great value for money, is able to work seamlessly with Adobe software and is versatile with different formats,” adds an indie TV producer.



Apple FCP has its fans in the survey too, and is cited for its affordability and user interface. “I like that there is no monthly subscription so it represents good value for money,” says one exec producer. It has a stronger base in budget filmmaking, corporate production and with self shooting directors. Many use it at home, or for development sizzle tapes that they can shoot and edit.

Many say they prefer FCP7 to the FCPX upgrade, and there are still many detractors of the upgrade which has pushed some towards Adobe as an alternative.

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