Subscribe Online  
 

September 2018
£15.00


In the magazine
Only available in print
  • The Production 100
    Tim Dams introduces Televisual’s exclusive Production 100 survey of the indie television sector, now in its 26th year, and finds the rise of the streamers is creating opportunity –but also plenty of anxiety. The report includes the top 100 indies, the
  • The Genre report: Factual TV
    Demand for factual is growing as channels fight ever harder for audiences. Televisual Factual Festival producer Pippa Considine reports
  • All the Fun of the Fair
    ITV and Amazon’s new Vanity Fair adaptation demanded a period drama with a modern sensibility. But how was that balancing act achieved? Jon Creamer reports
  • The Art of the Vfx Super
    Creativity, tech know-how and a cool head are essential attributes for a vfx supervisor. Three top supers tell Jon Creamer how they help create screen magic
  • Channel 4's big move
    Three cities are still in the running for the new out-of-London Channel 4 HQ and three for the two creative hubs. The indies in those cities say the potential prize is immense. Jon Creamer reports
  • IBC preview
    IBC is a great place to check out both new launches and to get your hands on something already announced at NAB. Here’s a small taste of what’s likely to be on offer
From the magazine
Available to read online
Read >>

Reports&
surveys

Commercials 30 2014 Back to Reports & survey Listing

Welcome to the Televisual Commercials 30 Survey, our annual survey of the commercials production sector.

Every year, we send survey forms out to the UK’s commercials production companies and ask them about their own businesses and the sector in general. The figures they give us help us to map the highs and lows of the sector and the opinions they give allow us to track how commercials production companies are thinking and feeling and what they see as the main issues affecting the sector now and in the future.

This year, although the long cold winter of recession has faded, the weather’s not all that clement. Commercials production companies are reporting that the work is out there but there are more production companies vying for it and agencies and clients know it. All are reporting an increased pressure on margins. Securing the job often means little or no profit. Pitch inflation is also rising as is pitching on jobs that never materialise.

In response, ad producers are now breaking out of their traditional box and casting their eyes beyond the 30 second spot. ‘Content’ has taken on a new importance, not least because that’s where the money’s going. Longer form work for brands is now a siginificant chunk of most producers’ turnover
Others are moving beyond work for brands and are making movies, shooting kids TV shows, making apps or interactive books – using their skills as storytellers in the wider world. As commercials production shrinks, the companies that will survive are those that can diversify.

For a place in the Top 30, a commercials production outfit is ranked across five criteria – its showing at eight award shows (Cannes Lions, Clios, Kinsale Sharks, D&ADs, British Arrows, Creative Circle Awards, New York Festivals and the APA Collection); its standing among its peers and whether it houses one of the survey’s most voted for directors or whether it made one of the survey’s most voted for ads. The number of directors on its roster and the number of ads it’s made is also taken into account. Each company’s best three scores then go forward to create its final total.


More Chapters

 



Televisual Media UK Ltd 23 Golden Square, London, W1F 9JP
©2009 - 2017 Televisual. All rights reserved
Use of this website signifies your agreement to the Terms of Use | Disclaimer