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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Commercials 30 2014 Back to Reports & survey Listing

We asked every commercials production company to name the ‘rival outfits’ they most respected

01 Rattling Stick
After ranking joint number one in the Peer Poll last time, Rattling Stick gets the podium all to itself this time. Its voters picked it out for being “always strong” with a ”good roster and well crafted work”. Another voted for the outfit because it “probably has more of the best directors relevant to the UK market under one roof than anywhere else.”

02 Academy
Academy moves into second place in the Peer Poll from last year’s third. One admirer cites Academy for simply being a ”class act” while another says that it’s a long standing company that still produces “completely fresh and brilliant work.” And another points out that it has “really come into its own” this year.

03 Blink
“Perennially good output,” is one voter’s take on the home of Dougal Wilson, Blink,  while another describes the company as a “heritage brand” with “longevity in the business, good creative output and highly respected.”

04= Biscuit
Biscuit Filmworks moves up to fourth place in the poll and picks up plaudits from its voters because “everything they produce is exceptional” according to one. Another of its fans comments that “Orlando [Wood, ep] has hit his stride with his tight roster. They get better and better.”

04= Outsider
It’s a joint fourth for Outsider after an award winning 12 months for its Marmite and Harvey Nichols work. “They’ve had the year to envy” says one admirer with “some of the best work of the year from James Rouse.”

04= Somesuch
Somesuch gains plaudits for being “hugely tenacious and producing great work” while another admirer says that director “Daniel Wolfe’s work is superb.”

07= Smuggler
Smuggler is very simply described as “a great bunch of talented people.”

07= Sonny
Sonny picks up admirers for its “consistently great work”

09= Nexus
Animation specialist Nexus is praised for “making the most exciting animation and digital work and is consistently good” while others also pick out its “exciting and innovative animation.”

09= Pulse
“Consistent, versatile and cool” is the take on multi genre production house Pulse.

09= Stink
Stink reappears in the Peer Poll 10 on the back of the fact that “great work seems to come out of all of their international offices.”

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