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November 2019
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  • The Facilities 50
    Jon Creamer launches Televisual's 32nd exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 48 pages of analysis of the sector
  • Aim High
    10 page special report on production at the high end. We take a look at what’s new in colour management, pre visualisation, aerial filming, full frame shooting, the role of the DIT, working with Dolby Atmos, choosing the right codec, booking studios and
  • Drama: Genre Report
    As the streaming revolution gathers pace, with Apple TV+ and Disney+ now entering the SVOD fray, Tim Dams reports on the drama strategies of traditional broadcasters in an increasingly competitive market
  • Live Sport: Technology
    Live sports and events coverage, always on the cutting edge of innovation, is being transformed by new technology from remote production to 5G and immersive sound. Michael Burns reports
  • The Art of the Grade
    The grade provides a consistent ‘look’ to a drama, but a great grade can enhance mood, focus and narrative flow. Jon Creamer asks the experts behind Paddington, Ad Astra, Bohemian Rhapsody, Fleabag and more how it’s done
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Reports&
surveys

Production Technology Survey, 2014 Back to Reports & survey Listing

4K: how long before it is mainstream?
Given that so few consumers have 4K televisions in their homes, it’s remarkable just how many of our respondents have already filmed in 4K. Some 23% of our respondents say they have shot in 4K over the past year, on cameras such as the Red Epic or Sony F55. 33% plan to shoot in the format next year.



Many say they are filming in 4K to future-proof their productions or because they want to achieve the best quality visuals possible for a high-end doc or commercial.

Fewer have mastered in 4K though, choosing to downconvert to HD for post production. The few  projects that have mastered in 4K include brand and feature films as well as theatrical docs.





One of the most remarkable stats to emerge from this survey, though, is that nearly 50% of our respondents have never seen 4K played out on any kind of screen. If the professionals haven’t yet seen it, 4K has still got some way to go before it’s mainstream. The consensus, according to our survey, is that it will be 5-6 years before 4K is commonplace in the home.






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