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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Production Technology Survey, 2014 Back to Reports & survey Listing

4K: how long before it is mainstream?
Given that so few consumers have 4K televisions in their homes, it’s remarkable just how many of our respondents have already filmed in 4K. Some 23% of our respondents say they have shot in 4K over the past year, on cameras such as the Red Epic or Sony F55. 33% plan to shoot in the format next year.



Many say they are filming in 4K to future-proof their productions or because they want to achieve the best quality visuals possible for a high-end doc or commercial.

Fewer have mastered in 4K though, choosing to downconvert to HD for post production. The few  projects that have mastered in 4K include brand and feature films as well as theatrical docs.





One of the most remarkable stats to emerge from this survey, though, is that nearly 50% of our respondents have never seen 4K played out on any kind of screen. If the professionals haven’t yet seen it, 4K has still got some way to go before it’s mainstream. The consensus, according to our survey, is that it will be 5-6 years before 4K is commonplace in the home.






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