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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Production Technology Survey, 2014 Back to Reports & survey Listing

Cameras
Canon emerges as the most used camera brand in the Production Technology Survey, with 42% using their models in the past year and 30.5% hoping to in the next 12 months. Canon’s C300 is, by some margin, the most popular model, cited by 22% of all respondents as the model they used most frequently, while 16% say it’s the camera model they most hope to use in the next 12 months. The majority of respondents say that Canon cameras are excellent value for money, while image quality and build quality is very good.

Sony is next up, with 31% saying they have used the manufacturer’s cameras over the past year, and 29% hoping to in the next 12 months. Sony has a much broader range of professional cameras than Canon, so its votes are spread between numerous models – particularly its documentary PMW 200-500 range as well as the high-end F5/F55 models. Many say they want to use the F5/55 in the next 12 months. Sony rates strongly for its image and build quality and the quality of its recording media.
 

Arri, meanwhile, appears to be making significant headway. 10% of respondents say it was their most used camera in the past year, with the vast majority of its votes coming from users of the Alexa in drama, film and commercials. 22% of all respondents say it’s the brand they most hope to use in the next 12 months, with the pick up in votes largely coming from those who want to try out the new documentary style Amira. Red is the next most popular brand in the market, with the Epic its most used model among our respondents, followed by Panasonic, whose GH4 is cited by a number as a camera they want to use. There’s also a respectable showing for BlackMagic - the number who used its cameras in the past year looks set to double.

Media recorders
The media recorder market remains fragmented with Sound Devices, Black Magic, Convergent Design, Codex, Atomos, Cinedeck and AJA among the most used brands. As cameras’ onboard media recording capabilities improve, 35% said they didn’t use external media recorders.


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