Top 10 Rental Cameras
The sixth of Televisual’s annual surveys of the camera hire market uncovers sweeping changes as large sensor cameras become de rigueur in all production genres, as Jake Bickerton reports
For a place in the Top 30, a commercials production outfit is ranked across five criteria – the number of directors on the roster, the number of ads made, its showing at six award shows (Cannes Lions, Kinsale Sharks, D&ADs, BTAAs, Creative Circle Awards and the APA Collection), its standing among its peers and there are also points to be picked up for housing one of the survey’s most voted for directors or making one of the most voted for ads. Each company’s best three scores then go forward to create its final total.