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September 2010
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Reports&
surveys

Commercials 30 Back to Reports & survey Listing

Peer poll top 10

We asked every commercials production company to name the rival
outfits they most respected. Below are the ten most nominated







=1. Gorgeous
It’s another year at the top of the peer poll for the ever admired Gorgeous. Its fellow production companies praised the outfit for “still doing great work” and because it still “dominates the field” as well as for being “ballsy” and “exciting.” 

=1. Rattling Stick
It’s another year at the top of the peer poll for Rattling Stick too, again joining Gorgeous in the number one position. Respondents lauded the company for its “top quality A-list work” and for being the home to “a great group” of “talented and fashionable directors.”

3. Partizan
Partizan takes a big leap up the peer poll this year from number six last time. Voters gave the outfit kudos for its “long-term creative excellence” and “for the sheer size of its roster and large campaigns” and also because it “develops young talent. Hardly anyone does this anymore.”

4. Sonny London
The home of Fredrik Bond makes it to this year’s number four position with voters praising its “incredible management and roster” and for being “small and select”.

5. Blink
Blink makes it to the five spot for its “consistency” and its “constantly good work” as well as being “always reliable” and “great at developing talent.”

6. Knucklehead
Knucklehead’s voters marked it out for being “small and focused, different and dynamic”, for its “good consistent quality work” and because “Tim Katz is such a nice guy.”

=7. Academy
Work for Amnesty and the COI among others has kept Academy in the peer poll top ten once again

=7. MJZ
It’s work like Tom Kuntz’s Eyebrows for Cadbury’s Dairy Milk that has helped MJZ to hold on to its spot in the peer poll top ten

=9. Epoch
With some great spots in the Aviva campaign under its belt, Epoch is a new entrant to the peer poll top ten this year.

=9. Nexus
Animation powerhouse Nexus is admired by its peers for, among other things, its dedication to “innovation”.

=9. Outsider
Another new entrant to the peer poll top ten this year, Outsider is praised for being “consistent and quietly getting on with it.”

=9. Passion
Another very creative year for animation specialist Passion with its Beatles Rock Band work marking it out from the pack.

More Chapters

 Down but not defeated
 Top 30 at a glance
 How the Commercials 30 works
 Peer Poll Top 10
 Awards, Commissions, Directors top 10s
 Commercials producers' challenges and concerns
 Commercials producers: 1-10
 Commercials producers: 11-20
 Commercials producers: 21-30
 Best in Show
 


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