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Corporate 50 2013 Back to Reports & survey Listing

11 . Speakeasy    
speak.co.uk
Md Jonathan Young  Tel 020 7437 1885
Clients
Farnborough Air Show for BAE Systems; Security & Cyber Expo – Abu Dhabi for BAE Systems; Olympic Legacy Film for Lloyds Banking Group.
Speakeasy says it’s “extremely confident about the next 12 months” after a “refresh during 2012 with
a number of new talented people joining the team.” It says that although the business climate was tough in 2012 “we have seen a bit of a shift for clients to be willing to look at fresh ways of communicating with their audiences. We are starting to leave behind the ‘lets go with the
same safe route’ approach.”

12 . Casual Films    
casualfilms.com
Md Barnaby Cook, Cd Nick Francis 
Tel 020 3411 8040
Clients
Ice Dream for Dassault Systemes; Man on
the Street for Interactive Brokers; We Mean Energy for TAQA Bratani.
Casual Films says it had its “best year ever” in 2012. “We are a relatively young business and this growth has been down to the combined effect of growing our client base, winning more recognition and achieving ever greater production values despite limitations on budgets and timeframe.”

13. World Television  
world-television.com
Executive director Peter Sibley Tel  020 7243 7350
Clients
Global Data Services for HSBC; Future World of Energy for BP; This is BP for BP.
2012 depended very much on who your clients are, says World Television with the business climate “surprisingly good” in the UK. “We’ve seen 10% growth. This is mainly because most of our clients are multi-nationals headquartered in London. By contrast, our mainland European companies have been static.”

14. = Cheerful Scout   
cheerfulscout.com
Ceo Gary Fitzpatrick Tel 020 7291 0444
Clients
Cannes Lions 2012 for Microsoft; The Next Chapter for Oliver Wyman; Changes for HSBC.
There have been “more opportunities than in the previous year, although budgets often remain challenging,” reckons Cheerful Scout. As for the next 12 months, it says the sector “will become even more competitive as advances in technology reduce barriers to entry allowing individuals to compete (primarily on price) directly for marketing budgets.

14. = DRP Group 
drpgroup.com
Md Dale Parmenter Tel 01299 250 531
Clients
The Monthly Briefing for Sainsburys;
Connect for Thomas Cook; Right Direction for
Jaguar Land Rover

16. = Pukka Films
pukkafilms.com
Creative director Paul Katis
Tel 020 7866 0000
Clients
The Heart of the Matter for Enel; The Human Element for Headland Media / Pukka Films (joint venture); The Bank of England Education Films
for The Bank of England.                    
Pukka Films says it’s “certainly delivering more
for the same money. Far more stuff is being done inhouse in an effort to keep margins the same on smaller budgets – editing, owning camera equipment, staff cameramen etc.” The challenge facing the whole sector now will be in getting “a client to understand the difference between film-making and
content providing.”

16. = Scorch  London 
scorchlondon.com
Joint Mds Tristan Ramsay, Steve Jay Tel 020 7287 1702
Clients
Heroes Of Tomorrow for Statoil; Smart Choices for Unilever; Living in Limbo for Missing People.
“Very good” is Scorch’s take on 2012 with lots of clients  “seeking to communicate with their staff about re-structures, cost saving initiatives and new ways of doing things.” On top of this, “there are also a lot of smaller companies requiring video content for their websites, so ‘explainer videos’ has become one of the biggest growth areas for us.”

18. Straker Films  
strakerfilms.com
Creative director Nick Straker Tel 020 8605 2012
Clients
Getting Connected for National Grid; Towards 2016 for City University London; Skilled for Life for Pearson.
The quantity of films has risen, says Straker,
with lots of smaller films commissioned rather than a few biggies. “We are finding there is a solid base
of regular video commissions with our clients – not just one big video commissioned every six months – so the work is consistent and reasonably steady, albeit more fragmented.”

19 . Dene Films
denefilms.com
Md Steve Salam Tel 0191 279 0950
Clients
Make £5 Grow for Virgin Money; Change Programme for SSI Steel; Just Dance 4 for Ubisoft.                    
It’s not easy out there, says Dene Films. “Commoditisation of our product will be an issue. Budgets are still under pressure, and as prices are driven down ... production companies will need to be able to prove that they offer value for money and not just more of the same. Fortunately, some clients will continue to pay for excellent creativity.”

20. Merchantcantos
merchantcantos.com
Ceo and managing partner Richard Carpenter
Tel 020 7396 5329
Clients
HSBCNow for HSBC; Applaud for Anglo American; Breaking the Cycle for The SOS Project and St Giles’ Trust.    
Fears of a triple dip recession and a Euro meltdown  are the big worries for the next year, says Merchantcantos, and that’s led to “comissioners being challenged to rein in their spend on communications – particlularly in the areas of marcomms and internal.” But there’s also been a “‘flight to quality’ as clients want to be assured that they are working with an agency who really understands their business.”

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